The Third Floor Selects InterSense Motion Tracking Technology to Support Film and Gaming Previsualization
IS-900 virtual camera technology used in development of two Robert Zemeckis CGI films, â€œBeowulfâ€? and â€œA Christmas Carol,â€? as well as for Blizzard Entertainmentâ€™s â€œStarcraft IIâ€? video game
Bedford, MA, October 28, 2008 â€” InterSense Incorporated, a market leader in precision motion technology, announced today that The Third Floor, a premier digital studio that offers previsualization for commercials, feature films and video game cinematics, has expanded its IS-900 virtual camera motion tracking system to broaden its real-time previsualization capabilities. To date, the company has used an IS-900 system for two Robert Zemeckis animated films, â€œBeowulfâ€? (2007) and â€œA Christmas Carolâ€? (2009), as well as in the development of Blizzard Entertainmentâ€™s â€œStarcraft IIâ€? video game, with additional projects in progress.
By leveraging InterSenseâ€™s virtual camera technology, The Third Floor is able to efficiently and effectively capture previs scenes, or â€œanimated 3D storyboards,â€? inside a real-time virtual environment. With the InterSense system, The Third Floor can easily â€œscoutâ€? virtual locations and discover the best camera angles from which to shoot the action. In addition, The Third Floor uses the virtual camera to shoot final animated performances with the same level of hand-held fluidity and real-time response cinematographers expect when shooting live-action films. The Third Floor uses InterSense interface software to drive Autodesk MotionBuilderÂ®, a real-time 3D display engine, providing directors with total stylistic control over the design of their shots.
â€œThe InterSense virtual camera system is making our previsualization process even more collaborative, by allowing our teams to literally put the camera back in the hands of the filmmakers with whom we work,â€? stated Chris Edwards, co-founder and CEO of The Third Floor. â€œWe are thrilled with what the IS-900 system enables us to do today and weâ€™re excited to continue our relationship with InterSense, as we devise new ways to enhance the previsualization experience.â€?
â€œWe are very proud to partner with The Third Floor, helping them leverage the power of motion tracking technology to innovate new previsualization techniques,â€? stated Dean Wormell, Director, Visualization & Simulation Applications Marketing, InterSense. â€œThe Third Floor is a leader in the previs world, providing its commercial, game, and feature film clients with streamlined workflows that allow complex live-action and CGI projects to be completed efficiently, with higher quality and lower production costs than were traditionally possible.â€?
Founded in 1996, InterSense Incorporated is a precision motion technology company delivering real-time positioning, tracking and alignment capabilities, which bring higher speed and quality to visual simulation, enhanced vision and navigation applications. InterSenseâ€™s patented motion tracking products enable realistic interaction with computer graphics for demanding applications such as simulation and training; cockpit and vehicle guidance; oil and gas exploration; manufacturing; virtual prototyping and design; medical imaging; entertainment; and video/film production. Privately-held InterSense is headquartered in Bedford, Massachusetts. For more information, visit www.intersense.com.
About The Third Floor
The Third Floor is a Los Angeles-based digital studio founded by six of Lucasfilm’s top previsualization artists who worked on â€œStar Wars: Episode 3â€? from the â€œthird floorâ€? of George Lucasâ€™ Victorian mansion. After designing elaborate sequences for George Lucas and Steven Spielberg, The Third Floor began offering the same state-of-the-art previs to clients around the world. Since 2004, the studio has designed a wide range of commercials, feature films and video game cinematics, including elaborate sequences for films such as â€œBeowulf,â€? â€œCloverfield,â€? â€œThe Chronicles of Narnia: Prince Caspian,â€? â€œFantastic Four: Rise of the Silver Surfer,â€? â€œValkyrieâ€? and â€œEagle Eye,â€? as well as cinematics for Sony Computer Entertainmentâ€™s â€œLairâ€? and Electronic Artsâ€™ â€œCommand & Conquer: Red Alert 3.â€? For more information, visit: www.thethirdfloorinc.com.
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