A virtual press conference from Sound & Video Contractor

Pulse Park – Rafael Lozano-Hemmer Provides The Art, Scharff Weisberg Provides The Means, The Public Provides The Heartbeat For Interactive Lighting Installation

PulseScharff Weisberg helped The Madison Square Park Conservancy’s Mad. Sq. Art program take the pulse of the city with extensive lighting support for conceptual artist Rafael Lozano-Hemmer’s Pulse Park interactive lighting installation.

Pulse Park marks the US public art debut of the artist, one of the world’s preeminent practitioners of interactive public art, who was born in Mexico City and educated in Canada. It is viewable nightly, October 24 – November 17, from dusk to 10 pm in Madison Square Park, located between Madison and Fifth Avenues and 23rd and 26th streets. Visitors entering the park between those hours have their heart rates monitored by two heart-rate sensor sculptures, which activate 200 theatrical spotlights, creating a pulsating matrix of light across the central Oval Lawn of the historic location.

“Scharff Weisberg has been absolutely indispensable in the production of Rafael Lozano-Hemmer’s Pulse Park, one of our most successful public art installations to date,” says Samuel Rauch, art coordinator at the Madison Square Park Conservancy. “From their unparalleled technical expertise and their ability to quickly adapt to changing circumstances, to their hard work and consummate professionalism, working with Scharff Weisberg is a producer’s dream.”

Scharff Weisberg installed 200 750-watt ellipsoidal spots bordering the eastern and western perimeters of the central lawn. “The lights are triggered by two hand sensors located on a pedestal at the south end of the lawn,” explains Scharff Weisberg event manager Tony Rossello. “When a visitor grabs the sensors with each hand, they record his heartbeat. The lights pulse to the recorded heartbeat all at once, then go dark momentarily, then the heartbeat pulse appears on the first instrument to the left of the pedestal. Subsequently, each instrument in the chain will pulse to the recorded heartbeats of the last 199 visitors; it begins clearing recorded heartbeats with the 201st visitor as the chain evolves with heartbeats of newcomers to the installation.”

When visitors’ biometric rhythms are translated and projected as pulses of narrow-beam light moving sequentially down the rows of spotlights, the result is a poetic expression of their vital signs which transforms the park into a fleeting architecture of light and movement. Pulse Park is the culmination of a series that Lozano-Hemmer debuted at the 2007 Venice Biennale with Pulse Room.

“We are very happy to have had the opportunity to work with Scharff Weisberg on Pulse Park, and we’re looking forward to future collaborations,” reports Samuel Rauch.

Scharff Weisberg and Video Applications, firms with extensive histories in the presentation and staging markets, recently announced a co-ownership agreement. While continuing to operate independently, the two companies work together strategically to provide clients with state-of-the-art audio, video and lighting equipment and services. With a strong presence on both coasts, Scharff Weisberg and Video Applications are able to deliver a large array of cost-effective services on a national level. For more information, call 212-582-2345 or visit our website at www.scharffweisberg.com. For more information on Video Applications, visit www.videoapps.com.

Digg Syndication Del.icio.us Syndication Google Syndication MyYahoo Syndication Reddit Syndication

Related Topics: News, Product Applications

Titan Mobile Knocks It Out Of The Park For MLB
Meyer Sound M’elodie Hits the Right Notes for Tony-Winning Hedwig and the Angry Inch
Munich’s Deutsches Theater Chooses Compact Yet Powerful MINA from Meyer Sound
HOSANNA LUTHERAN CHURCH GOES HI-FI WITH DANLEY
Blue Hat Design Installs FUJINON HD Lenses at 12Stone Church in Atlanta
AED Rent Turns Up Europe’s Volume with Revolutionary Sound from HARMAN’s JBL Professional VTX Loudspeakers and Crown Amplifiers
Richard Bevan Promoted to Senior Vice President/General Manager of WorldStage West
Chris Fetner, Mark Aitken, and Darcy Antonellis to Keynote at SMPTE 2014 Annual Technical Conference & Exhibition
Wohler Expands Reseller Agreement With Brazil’s CIS Group to Include File-Based Product Family
Digigram to Introduce New Low-Latency, High-Density LX-MADI PCIe Sound Card at IBC2014

About

Stay up to date on the latest technology news. Select press representatives post company news several times a day. Check back often to get the latest news on product releases, mergers and acquisitions, and product applications. To be included in this virtual press conference, please contact The Wire.

Calendar

December 2008
M T W T F S S
« Nov   Jan »
1234567
891011121314
15161718192021
22232425262728
293031  

Your Account

Subscribe

Subscribe to RSS Feed

Subscribe to MyYahoo News Feed

Subscribe to Bloglines

Google Syndication