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A virtual press conference from Sound & Video Contractor

coolux International Appoints Independent Sales Representative for Mid-Atlantic Territory

AGOURA HILLS, Calif. — Dec. 3, 2008 — coolux, a world-leading provider of award-winning solutions for real-time media control, compositing, editing, and 3-D image processing, has signed Audio Associates as the company’s new representative in the mid-Atlantic region. Audio Associates has served this market for the past 24 years, supplying complete media and A/V solutions to high-profile end users working in the sound, broadcast, presentation, and lighting markets.

“The Pandoras Box system from coolux gives users valuable power and flexibility in live video projection applications, offering infinite options for creating striking and compelling visuals in a broad range of dynamic environments,” said Joseph Blacker, president of Audio Associates. “We work with a demanding clientele interested in turning technological innovation to their advantage in the creative world, and coolux products provide the performance and versatility necessary to meet these customers’ high standards. Pandoras Box is an exciting addition to our product offering.”

Audio Associates will represent the full line of coolux solutions, and most notably the company’s Pandoras Box 3-D compositing and rendering system, which provides on-location media control that is customizable to the needs of each user and project. The system features a 4K workspace in dual channels of 2K HD/SD outputs for on-air and pre- and post-production, allowing users to arrange video and images freely; change the color, form, and position of images; synchronize 3-D sound; or animate 3-D objects.

“Over the past quarter century, Audio Associates has used its understanding of the latest multimedia and A/V technologies to maintain a competitive edge in providing solutions for sophisticated uses and applications,” said Steve Gilbard, president of coolux International. “The company has built a strong reputation with professionals in the entertainment industry, as well as with users in corporate and government sectors, and serves as a trusted consultant with access to the latest creative solutions. We feel our partnership is a great match that will serve both the creative and business interests of our shared clients.”

More information about coolux International and Pandoras Box systems is available at www.coolux-us.com.

# # #

About Audio Associates Inc.
Audio Associates Inc. was founded in 1981, primarily servicing the needs of the music industry. As the need for pro audio reps grew, Audio Associates expanded into the installed sound, broadcast, presentation, and lighting markets. Each member of the company’s sales team has a background in professional music and an active knowledge of computer, multimedia, and digital audio/video equipment. For the past 24 years, Audio Associates has played an integral role for the high-profile end user, whether a professional musician, a sports facility, the federal government, or a client in the corporate world. The company offers personal assistance to ensure complete product satisfaction. More information is available at www.audioassociatesonline.com.

About coolux Media Systems
coolux Media Systems is a world-leading provider of award-winning solutions for real-time, on-location media control, compositing, editing, and 3-D image processing. Based in Cologne, Germany, with its international office in Agoura Hills, Calif., coolux and its highly acclaimed Pandoras Box playback system are preferred by customers around the globe in television/broadcast, touring/concert, performing arts, and architectural markets. coolux’s pioneering technology has received numerous awards and accolades including a Primetime Emmy® Engineering Award. Additional information is available at www.coolux-us.com.

ENDS

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