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A virtual press conference from Sound & Video Contractor

PROJECTIONDESIGN® TO AMAZE CES VISITORS WITH NEW AVIELO DLP® HOME CINEMA PROJECTORS

Teterboro, NJ (January 3, 2009) – projectiondesign invites discerning visitors at the upcoming International CES to experience mind-blowing performance by their new avielo home cinema DLP projector series in suite 31-133 at the Venetian Resort Hotel, Las Vegas.

At CES, projectiondesign will feature and demonstrate its top-of-the-line avielo optix single-chip projector with full HD 1080p resolution for screen sizes up to 180? diagonal. The optix features six lens options from the company’s premium hand-selected ‘Signature’ series for the best possible picture quality. The unit uses projectiondesign’s patented DuArch™ dual illumination architecture, ensuring optimum performance and extended lamp life.

While the full line of five premier avielo models will be on display, projectiondesign will spotlight the astonishing helios 3-chip full HD 1080p DLP projector with its unsurpassed picture image, clarity, and performance that will simply amaze home theater enthusiasts and dealers alike. The helios delivers depth and clarity that is only trumped for the viewer by being on the actual movie set or in the sports arena. The product of a rigorous quality control process, helios introduces true optical color processing and utilizes projectiondesign’s proprietary optical design. This reference model is spot on for image sizes up to 300? diagonal. A wide range of available lenses assures installation flexibility as well.

The entire avielo series contains technological advances and capabilities to meet every residential home cinema application and budget. Moreover, they look beautiful. The attractive new etruscan bronze exterior finish complements avielo’s sleek, streamlined industrial design to ensure a seamless fit with every home décor.

All avielo series models are designed with an over-the-top user experience in mind and include professional grade features like Phillips UHP™ VIDI lamp technology, projectiondesign’s exclusive RealColor color management suite, Texas Instruments™ DLP technology, full 10-bit processing, custom designed optics
and HDMI 1.3 interconnectivity. Each projector is uniquely characterized and calibrated before leaving the factory to ensure the best possible image quality for each specific application.

Gary Plavin, president of projectiondesign, LLC Americas said, “We are anticipating a great response to the avielo series at CES. Within our line-up of high performance projectors is a solution to every home cinema challenge. Whether you want to build a grand theater with the largest screen size or enjoy premier picture quality in a room with ambient light, avielo has you covered.”

Joe Manning, International Market Manager, Home Theater at projectiondesign adds: “Being at the Venetian puts us at the center of all that’s best in high-performance AV technology for the home, and that’s what the avielo brand is all about. Movie professionals from the global cinema industry already rely on our professional series projectors during the production process, to ensure continuity and consistency of color. If you are serious about viewing movies at home, what better way to guarantee the highest level of performance than by choosing the same projection technologies as the movie-makers themselves??

Reflecting projectiondesign’s standing as a pioneer in the field of 3D projection and display, the company’s international strategic business manager, Neil Wittering, will be taking part in a panel discussion on the future of 3D as a consumer format. Titled ‘How Will We See 3D TV?’ the session will take place at 1.30pm on Thursday, 8 January in Room N256, North Hall, Las Vegas Convention Center. To register and for more information, please visit http://www.cesweb.org/sessions/search/sessionDetail.asp?ID_session=HEL9.

About avielo • www.avielo.com
The avielo series of high performance projectors are designed and hand-built in Fredrikstad, Norway by projectiondesign. Aimed at the high-end custom installation market for use in elite lifestyle applications, avielo projectors feature the most advanced imaging technology that is consistently being utilized in the making of blockbuster movies. The series incorporates a wide range of models, from entry level to the ultimate high end in video display. Complete features for every avielo model are available at: www.avielo.com.

About projectiondesign
Headquartered in Fredrikstad, Norway, projectiondesign is a worldwide leader in advanced, high performance DLP-based projection solutions for challenging applications in professional, business, home cinema and eCinema markets. Numerous industry milestones including the introduction of the world’s first single-chip SXGA DLP projector in 2002, the first commercially available 1080p DLP projector in 2006 and first WUXGA DLP projector and the first portable and high-resolution active 3D stereoscopic projector in 2008 distinguish its award-winning, innovative technology.

North and South American Press and Manufacturer Inquiries
Gary Plavin • projectiondesign, LLC • Tel. 800-298-4508 •
gary.plavin@projectiondesign.com • www.projectiondesign.com • www.avielo.com

Press Contact: Roberta Lewis • Roberta Lewis & Assoc. Public Relations • Tel. 713/665-8758 •
rlewis@robertalewis.com

International Inquiries: Anders Løkke • Tel. +47 69 30 45 68 • anders.lokke@projectiondesign.com
International Press Contact: Katinka Allender, • Tel. +44 (0) 1491 571402 •
katinka@k-communications.com

# # #

All trademarks are the property of their respective companies. DLP is a registered trademark of Texas Instruments.

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Stay up to date on the latest technology news. Select press representatives post company news several times a day. Check back often to get the latest news on product releases, mergers and acquisitions, and product applications. To be included in this virtual press conference, please contact The Wire.

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