A virtual press conference from Sound & Video Contractor

UVLD Lights Hyundai Press Event At Los Angeles Auto Show

HyundaiUnlimited Visibility Lighting Design (UVLD) partnered with Martin Brinkerhoff Associates (MBA) to light the world-premier announcement of Hyundai’s Green initiatives for the automotive press at the Los Angeles Auto. The manufacturers’ complete product line was then shown to the public November 21-30.

The environmentally friendly theme took center stage with cascading silk emulating water and giant leaf cut-outs evoking autumn -all of which flowed out the projection screens by cast of ten dancers who performed three production numbers. The individual product reveals were visually narrated by high-energy video modules designed and executed by MBA.

UVLD, under the director of creative director Martin Brinkerhoff, leveraged the lighting fixtures from Hyundai’s public show for the press event. “By augmenting the original package with additional moving lights we were able to have a larger system than the initial budget would have suggested,” notes UVLD lighting designer Greg Cohen. “That was especially crucial given today’s economy.”

UVLD built on the Green scenario by using custom branch- and leaf-shaped gobos identical to animation elements in the videos to cast graphic patterns on the fabric swathing the vehicles before their reveals. Speaker lighting was provided downstage where executives paused to address attendees. “Ultimately, what was most important was the products and giving the Hyundai execs the time and space to speak to the press about their advances in Green technology,” Cohen points out.

About UVLD

Unlimited Visibility Lighting Design (UVLD) creates lighting designs for corporate theater, live entertainment, themed environments, trade shows and special events. UVLD is a partnership of 10 designers working in all aspects of lighting design; their work has been seen on stages and screens nationwide and around the world. Clients include IBM, Mitsubishi, Honda, Kia, Mercedes, Volvo, Volkswagen, John Deere, Microsoft, Cartier, Victoria’s Secret, FedEx, Avon and Audi.

Digg Syndication Del.icio.us Syndication Google Syndication MyYahoo Syndication Reddit Syndication

Related Topics: News, Product Applications

Soundfirm Installs Australia’s First Meyer Sound Cinema System for Dolby Atmos Dubbing Stage
Nashville Music Club Thrives with Dante™ Audio Networking
Media Vision Launches Microphone Buyback Program
Masque Sound Takes Lincoln Center Theater Audiences on a Sonic Tour of New York City in Moss Hart’s Autobiographical Play, Act One
West Coast Catalyst AV Distribution Network Member Custom Plus Distributing Announces Expansion in Northern California
PixelFLEX Adds FLEXLite to Growing Line of LED Screens
HARMAN’s dbx DriveRack PA2 Loudspeaker Management System Makes A Night and Day Difference for Live Sound Engineer Whitney Day
Litepanels Celebrates the Revolutionary 1×1 Panel with a Worldwide Anniversary Sale
Powerful Christie Projectors Drive Idaho Power’s Unique Hybrid Control Room Wall
Leading Italian Hire Company AGORA Adds SSL Live to its Console Portfolio

About

Stay up to date on the latest technology news. Select press representatives post company news several times a day. Check back often to get the latest news on product releases, mergers and acquisitions, and product applications. To be included in this virtual press conference, please contact The Wire.

Calendar

January 2009
M T W T F S S
« Dec   Feb »
 1234
567891011
12131415161718
19202122232425
262728293031  

Your Account

Subscribe

Subscribe to RSS Feed

Subscribe to MyYahoo News Feed

Subscribe to Bloglines

Google Syndication