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PRECO Helps Desert Sky Build Agile Live Production Business

BURBANK, Calif. — Jan. 7, 2009 — PRECO Inc., a leading distributor and systems integrator of advanced broadcast and production solutions, today announced that Desert Sky Media has standardized on its broadcast equipment sourcing services. PRECO has supplied the majority of the gear installed in Desert Sky’s mobile production systems, from uplink trucks, sound systems, and lightweight flyaways to the company’s new HD production truck.

“PRECO is our first call for every project we do,” said Mitchell Pietz, vice president at Desert Sky Media. “I have dealt with many different distributors and resellers, and no other company has been able to source equipment from manufacturers the way that PRECO does. The company’s staff maintains very strong relationships with vendors, is very knowledgeable with respect to their products, and takes a proactive approach in providing us with the systems we need, often within an extremely tight time frame.”

Desert Sky’s clients include the Department of Defense, the Department of Justice, and numerous broadcast networks. When Desert Sky had just 12 days to design and build a nine-camera robotic production system in Iraq for coverage of Saddam Hussein’s war crimes trials, PRECO served not only as the general vendor, acquiring systems from manufacturers within days, but also provided warehouse space for staging and proof-of-concept testing.

With the exception of cameras supplied directly from Sony, the equipment Desert Sky uses for its live news and event production is delivered almost exclusively from PRECO. Along with equipment sales, PRECO provides Desert Sky with product education and training services, either directly or in concert with the manufacturer.

“People call our company because we can perform miracles at the last minute and will tackle unusual projects almost anywhere in the world. PRECO’s responsiveness to our needs allows us to meet the demands of our clients,” added Pietz. “I know that Desert Sky is not PRECO’s only customer, or its largest, but the company treats us as though we are.”

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About Desert Sky Media
Desert Sky Media provides HD services to the broadcast television industry throughout the Southwest. The company was initially founded in 1996 as Pietz Media Group by Mitchell and Sandie Pietz. In 1997, they formed Constellation Satellite with Ben Marshall. The two companies joined in 2001 to form Desert Sky Media. Desert Sky offers a variety of HD solutions for its clients, including Ku uplink/production trucks, Ku uplink flyaways, ENG packages, engineering services, design, maintenance, and systems integration. The company has worked extensively throughout the United States and Middle East and specializes in “harsh environment” production. Desert Sky has offices in Los Angeles and in Prescott, Ariz. More information is available at www.DesertSkyMedia.com.

About PRECO
PRECO Inc. is a distributor and systems integrator of advanced solutions for the broadcast, post-production, government, entertainment, and hospitality markets. The company has its headquarters in Scottsdale, Ariz., and its main sales office and warehouse in Burbank, Calif. Through its CubeX Video division, PRECO offers turnkey video wall solutions for use in military command and control rooms, network operation centers, public utilities, traffic management centers, and retail stores. More information is available at www.preco.net and at www.cubexvideo.com.

All trademarks mentioned herein are the property of their respective owners.

ENDS

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