The Harman Music Group today announced the addition of Jay Woolley as marketing director for portable sound. In this role he will oversee all marketing, promotional, and new product launch efforts for dbx and BSS products sold in the portable sound channel. Jay will also work on developing the overall strategy for driving sales and new product development for portable sound. He will report to Reed Grothe, executive vice president of sales and marketing for the Harman Music Group.

Most recently, Jay served as the director of marketing and brand management for Wasatch Advisors, INC., a mutual fund and asset management company. In this role he redefined the company’s brand definition and developed strategic marketing plans for the brand across business to consumer and business to business markets. He also designed and executed product and brand campaigns.

Jay also previously served as the director of international development for Control4 Corporation, an IP-based home automation company. Here he identified potential international markets for Control4 home automation equipment and recruited distributors for these markets. He also developed and implemented marketing plans and promotional campaigns for use by the company’s international partners.

“Jay brings a wealth of experience in marketing and brand management. His diverse business development background will be a major asset in our efforts to grow the brand recognition and sales for the Harman Music Group worldwide,� stated Reed Grothe.

Speaking about his appointment Jay stated, “I’m very excited to begin my new role at the Harman Music Group. HMG has brands with global recognition, known as industry leaders and I look forward to the challenge of furthering brand awareness and ultimately driving sales for HMG.�

Jay holds a bachelors degree in International Relations from Brigham Young University and an MBA from the Thunderbird School of Global Management.

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