A virtual press conference from Sound & Video Contractor

The Museum Of Modern Art Mounts Monumental Multimedia Artwork With Stunning Results- Engineering & Installation By Scharff Weisberg

ristScharff Weisberg has provided audio and video support for the large-scale installation, Pour Your Body Out (7354 Cubic Meters), by prominent Swiss artist Pipilotti Rist in The Donald B. and Catherine C. Marron Atrium at The Museum of Modern Art (MoMA). The installation will be on view from November 19, 2008 to February 2, 2009. Klaus Biesenbach, the Museum’s Chief Curator of the Department of Media, organized the exhibition.

MoMA commissioned Rist, a pioneer in the field of innovative multimedia installations, to reinvent the space and re-envision the architecture of the atrium — a space with a volume measuring approximately 7,354 cubic meters, a number which figures in the artwork’s title. The resulting installation is a lush, immersive landscape shaped by images, sound, and sculptural elements.

In Pour Your Body Out, it’s Rist’s intention to reconcile viewers with the perception of their own bodies and the surrounding environment through the acceptance of the beautiful variety of forms that make up human beings and the world. This is achieved via visualizing an individual’s thought processes by wrapping the atrium walls in a vivid panorama of moving images, measuring 25 feet high and 200 feet across in almost every direction. A continuous flow of multiple HD projections fill the building’s center with light and color, transforming it into a gigantic pool of moving images.

Fantasy-inspired video content is shown in extreme slow motion as music created by Anders Guggisberg emanates from a sculptural seating element reminiscent of a human eye. Colorful curtains cascade in tiers from the sixth floor to darken the atrium; the floor is covered by carpet of various textures and colors. Rist invites visitors to experience the installation by taking off their shoes, lying on the carpeted floor, or singing or dancing around freely.

After months of collaboration with MoMA and the artist’s studio, Scharff Weisberg designed and provided a six-node Watchout system under Medialon control to play out the media. Control and video signals are supported by a gigabit fiber optic network and DVI/fiber transmission system. The Christie projector complement comprises four HD18s and one each S+16, DS+8k and HD12k.

The projectors are concealed from view and mounted 25 feet above the floor in bubble-shaped enclosures conceived as sculptures by the artist and her studio, Atelier Rist Sisters. The ‘bubbles’ protrude out from the walls not unlike blisters and, in one case, become part of the projection surface itself.

“Engineering the coordination of the physical and ventilation aspects required to mount the projectors was quite challenging due to the size and shape requirements of the bubbles as stipulated by the Studio,” recalls Scharff Weisberg’s Josh Weisberg. “Although we’ve worked on many high-profile art projects, this is the first time we’ve installed equipment inside the artwork itself.”

To create a contiguous image along the running length of walls, images are edge-butted and edge-blended and multiple projector aspect ratios are utilized. “Watchout’s warp and blending capability made this relatively easy to execute,” Weisberg notes. “Through some projector sleight of hand, the image actually wraps behind a large column located near one of the walls without creating a shadow– a trick that most visitors will probably not comprehend but which adds immensely to the look of the piece. This was challenging, but the Museum and the Studio supported us and, after a late night running CAD scenarios, I figured out how it could be done.”

Scharff Weisberg also designed and installed the multichannel speaker system in the eye-like sculptural seating element on which visitors lounge while immersing themselves in Pour Your Body Out.

At Scharff Weisberg Walter Elzey was account executive for the installation; Joe Volpe project manager; Barry Grossman, Randy Briggs and Tim Clark engineers; and Juan Mateo projection technician. Chris Keitel of 3-Byte Intermedia handled the supplementary Watchout and Medialon programming.

Scharff Weisberg and Video Applications, firms with extensive histories in the presentation and staging markets, recently announced a co-ownership agreement. While continuing to operate independently, the two companies work together strategically to provide clients with state-of-the-art audio, video and lighting equipment and services. With a strong presence on both coasts, Scharff Weisberg and Video Applications are able to deliver a large array of cost-effective services on a national level. For more information, call 212-582-2345 or visit our website at www.scharffweisberg.com. For more information on Video Applications, visit www.videoapps.com.

Digg Syndication Del.icio.us Syndication Google Syndication MyYahoo Syndication Reddit Syndication

Related Topics: News, Product Applications

Answering the Challenges of Audio in the Corrections Environment
Bexel Supports a New Season of the Best in Reality TV
The Walt Disney Company, Panasonic, Dolby Laboratories Make Cornerstone Donations to SMPTE Centennial Campaign
Primestream Products on Display at CAPER 2014:
Wohler Products at CCW 2014
Easy Access Distribution’s 15th Annual Emerging Technologies & Home Awareness Expo Draws 185 Integrators
Christie Interactive Visual Solutions Light Up Smartweek 2014
Christie’s Revenue-Generating Experiential Digital Signage Delights ShowEast Attendees
Yamaha Presentation Room Set for Parsons Audio Expo
DANLEY DOES DOUBLE DUTY FOR RICHWOODS CHRISTIAN CHURCH AND SATELLITE LOCATION

About

Stay up to date on the latest technology news. Select press representatives post company news several times a day. Check back often to get the latest news on product releases, mergers and acquisitions, and product applications. To be included in this virtual press conference, please contact The Wire.

Calendar

February 2009
M T W T F S S
« Jan   Mar »
 1
2345678
9101112131415
16171819202122
232425262728  

Your Account

Subscribe

Subscribe to RSS Feed

Subscribe to MyYahoo News Feed

Subscribe to Bloglines

Google Syndication