Eric Kanagy, CEO, founded RedPost two years ago. “Although it may not seem like much, today’s a huge day for us. It marks our switch from being a startup in pure development mode to serving actual customers. No more software launch parties — only client project launch parties.”
Since it’s inception, RedPost has focused on simplifying the multitude of layers in the digital sign industry to the point that anyone can deploy their own digital sign installation.
RedPost earned its first customers just four months after formation with its local advertising pilot program, but did not start ramping up production until a year later when, in the fall of 2008, RedPost announced a strategic partnership with Hurco Automation, a Taiwanese company. Hurco now produces RedPost’s custom-designed, industrial-grade, affordable digital sign, the RedPost/Sign, which retails for $699, one of the lowest prices in the industry.
Kanagy is excited about this new stage in RedPost’s life. “It’s great to be working with real, live customers. They hold our feet to the fire, think of uses we never would and help us keep our development efforts focused where it should be. We couldn’t keep it real without them.”
The installations announced today include:
Trinity Lutheran Church and School (http://www.trinityl.org/): two RedPost/Boxes drive 37″ LCDs in the hallways of this private school, automatically switching content to match the changes between weekday school and evening/weekend church.
Greencroft Retirement Communities (http://www.greencroft.org/): launching a pilot program on two of their five campuses, Greencroft deployed a RedPost-hosted solution to drive their internal cable channel and two RedPost/Signs. The solution empowers residents and staff to submit announcements through a web portal with an approval process and audio-recording feature for residents with poor eyesight.
Community Hospital of Bremen (http://www.bremenhospital.com/): RedPost installed three RedPost/Signs at this brand-new hospital and one at the off-site clinic, displaying upcoming event, fundraiser and pertinent health information.
Maple City Health Care Clinic (http://www.mchcc.com/): This small, non-profit health clinic serves a large number of clients and uses a RedPost/Sign, installed in the lobby, to communicate up-to-date health information.
Don Yost, Director of Marketing at Maple City Health Care, appreciates the timely nature of digital signs, something not possible with video or print. “During a recent week, our providers saw five young children whose teeth were so rotten that they needed general anesthesia to remove the teeth. A day later, patients were reading a series of ten posters that encourage parents to use sippy cups instead of bottles, to avoid sugary drinks, and to avoid letting a child sleep with a bottle in her mouth.”
Jill Thompson, IT Director at Trinity Lutheran finds the ability to update their digital signs remotely a big benefit, especially when posting sporting event scores and other after school activity results. “The online interface is simple to understand. Upload, organize, and go!”
RedPost uses simple, off-the-shelf technology to link digital signs throughout a local â€œneighborhoodâ€? that can include a few city blocks or a corporate office. For about one-fourth the cost of comparable systems, neighborhood-based sign owners work with RedPostâ€™s easy-to-use software to create, distribute, promote and manage the system through the Internet, relying on Wi-Fi access at the signsâ€™ locations to pickup their neighborhood-specific feed.
RedPost software is compatible with a wide range of hardware, including their own RedPost/Sign, a 19″ LCD with integrated PC and built-in Wi-Fi, built to industrial-grade specifications by their Taiwanese partner, Hurco Automation.
RedPost’s mission is to replace the world’s bulletin boards with digital signs.
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