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SHURE EXPANDS SM MICROPHONE LINE WITH SM27 AND SM137

New Mics Provide More Options For Recording Applications

NILES, IL, January 15, 2009 – Shure SM microphones have proven their worth through decades of rigorous use and abuse on stage and in the studio. Now Shure is expanding the line to give performers and engineers more tools to choose from with the introduction of the SM27 and SM137.

The SM27 is a rugged and versatile large-diaphragm, side-address cardioid condenser microphone designed to pick up the nuances of vocals and instruments with clarity. This microphone has a one-inch ultra-thin Mylar diaphragm for superior transient response, exceptional low frequency reproduction, and a low self-noise (just 9.5 dB SPL) to reveal fine detail when recording or during live performance. The SM27 offers lower self-noise and improved dynamic range specifications over the KSM27 model that it replaces.

The SM137 is a cardioid probe microphone for instrument recording applications. The SM137 employs an ultra-thin diaphragm for smooth high end and tight, controlled low end. Its 15 dB attenuator enables it to handle sound pressure levels as high as 154 dB SPL, for consistent reproduction of delicate acoustic as well as high-volume amplified instruments. The SM137 replaces the KSM109 model.

“Shure SM wired microphones have been the standard by which microphone performance has been judged for more than 40 years,? said Terri Hartman, Shure’s Director of Global Brand Communications. “The SM27 and SM137 provide new SM microphone options for live performance and recording, and build on the heritage of SM microphones as critical tools for audio professionals.?

For convenient digital recording directly to a computer, Shure now offers the classic SM57 and SM58 microphones packaged with the new X2U XLR-USB Signal Adapter. The X2U features a built-in headphone jack with zero-latency monitoring for real-time playback and multi-tracking without disorientation. A Monitor Mix Control makes it easy to balance microphone and playback audio.

“The new bundles of the SM57 and SM58 with the new X2U Signal Adapter make either of these legendary workhorse mics a versatile solution for podcasting and other digital recording projects,? added Hartman. “Whether an artist wants to record in a bedroom or basement, or even on a tour bus, the X2U lets them connect a Shure microphone to a computer wherever they are.?

All popular Shure SM models will receive new packaging for a more uniform presentation and more effective communication of key product features. The new package consists of a separate box and color sleeve.

Pricing

• SM27: $299 retail [$460 MSRP]
• SM137: $179 retail [$236 MSRP]
• SM57-X2U and SM58-X2U: $199.00 retail [$280.00 MSRP]

The SM27 and SM137 microphones will be available in March 2009 and will carry a two-year limited warranty. Visit www.shure.com for a complete list of Authorized Dealers.
About Shure Incorporated

Founded in 1925, Shure Incorporated (www.shure.com) is widely acknowledged as the world’s leading manufacturer of microphones and audio electronics. Over the years, the Company has designed and produced many high-quality professional and consumer audio products that have become legendary for performance, reliability, and value. Shure’s diverse product line includes world-class wired microphones and wireless microphone systems for performers and presenters, award-winning earphones and headsets for MP3 players and smartphones, and top-rated phonograph cartridges for professional DJs. Today, Shure products are the first choice whenever audio performance is a top priority.

Shure Incorporated corporate headquarters is located in Niles, Illinois, in the United States. The Company has additional manufacturing facilities and regional sales offices in China, Germany, Hong Kong, Japan, Mexico, The United Kingdom, and the United States.

Contacts:
Mike Lohman
Shure Incorporated
847-600-6417
lohman_mike@shure.com

Gregory A. DeTogne
Gregory A. DeTogne Public Relations
847-367-8187
greg@detogne.net

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