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Platt Retail Institute Announces Major European Retailing Webinar

The Platt Retail Institute is pleased to announce that on March 3, 2009, (3pm London; 9am CST) it will present a webinar titled: “Transform the Retail Customer Experience and Increase Revenue with Digital Media.” We are grateful to Cisco for sponsoring this exciting international program.

This webinar will focus on how Europe’s major retailers are deploying place-based digital technology to attain optimum sales results, especially in challenging economic times. Digital signage in Europe is achieving spectacular levels of creativity in location, usage purposes and content. Learn how European industry leaders are revolutionizing retailing.

Our panel members include these top
retail experts:

• Guy Cheston, Director, In-Store Media, Harrods, will discuss the firm’s business philosophy, objectives, content strategy and metrics related to Harrods’ network.

• Steven Keith Platt, Director and Research Fellow, Platt Retail Institute, will address implementing digital signage at retail to enhance the retail brand and enrich the customer experience.

• Ingolf Von Wittken-Jungnik, Senior Brand Manager, Saturn Marketing (Metro Group), will address integrating in-store digital technologies for maximum customer impact.

• Thomas Wyatt, Vice President & General Manager, Digital Media Systems Business Unit & Media Processing Business Unit, Cisco, will discuss innovative ways for retailers to leverage digital media across stores and corporate offices.

Don’t miss the opportunity to have your digital communications network-related questions answered by these industry leaders.
Register here for this webinar.

Bonus: All registered attendees in the audience through the duration of the webinar will receive a complimentary copy of the first-quarter 2009 issue of Platt Retail Institute’s Quarterly Retail Analytics publication, a $100.00 value. Our media partners also will be advancing various valuable offers.

About Platt Retail Institute:

PRI is a world-renowned think tank and the leading expert in research and consulting to retailers, banking and media companies, as well as other stakeholders in the digital communications industry (DCN). Platt Retail Institute offers strategic consulting and groundbreaking research expertise on the impact and benefits of digital communication networks. PRI is able to illustrate the rationale for, and strategies behind, significant worldwide DCN deployments. Operating as an independent research and consultancy since 2002, PRI delivers the impartial business analyses and strategies necessary to an organization considering a DCN implementation. In addition to our research and Working Papers, PRI publishes the Quarterly Retail Analytics report.

US Office:
Steven Keith Platt, Director
Platt Retail Institute
P.O. Box 158
Hinsdale, IL 60522 USA
Phone: 630.920.1844
contact@plattretailinstitute.org

Education and Training Division:
Margot Myers, Director, Education and Training
Phone: 703.965.8399
margotm@plattretailinstitute.org

Denmark Office:
Brian Andersen, Director, European Operations
Platt Retail Institute
Baggesensvej 8
8600 Silkeborg Denmark
Phone: [45] 4045 8195
briana@plattretailinstitute.org

For additional information, please contact:
Melissa Ehret, Director of Corporate Communications
Phone: 630.986.8874
Fax: 630.920.1843
melissae@plattretailinstitute.org

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