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TV Magic Names Joe Berini Vice President of Engineering

SAN DIEGO — April 2, 2009 — Broadcast systems integrator TV Magic today announced the appointment of Joe Berini as the company’s vice president of engineering. A long-time broadcast professional, Berini brings to TV Magic extensive experience both in broadcast operations and in broadcast systems project planning and management. In his new role with TV Magic, he will serve as the company’s point person in the New York metro area.

“Joe’s career to date reflects a remarkable depth and range of experience in engineering, planning, and managing broadcast installations,” said Stephen D. Rosen, president of TV Magic. “His leadership, understanding of the industry, and engineering expertise all will be of tremendous value as we continue to expand our East Coast operations and build our relationships with key clients in the region. It’s a pleasure to welcome Joe to the company.”

Berini has been involved in the broadcast industry for more than 25 years, holding senior engineering and management roles at broadcast stations from coast to coast, and beyond. His early industry experience includes a position as broadcast engineer for Aramco in Dhahran, Saudi Arabia. Over his career, Berini has held senior engineering and operations positions at CNBC, WNBC-TV, KCAL-TV, WNYW-TV, and Chronicle Broadcasting (KRON-TV). In each of these roles, Berini was responsible for improving efficiencies while expanding operations and introducing new technologies to the broadcast station.

Following his successes in engineering and operations, Berini shifted to architectural project management and planning for the broadcast market. He served as broadcast studio director for HLW Architects, later served as principal project manager at Ascent Media Systems and Technology Services, and subsequently launched his own consulting business. Leveraging his project management skills, Berini contributed to the design and build out of the Food Network Broadcast Center, Phoenix Satellite Television, and broadcast centers for leading news, sports, and entertainment networks.

Berini is a PMP-certified member of the Project Management Institute (PMI®) and a member of the Society of Motion Picture and Television Engineers (SMPTE). He holds a bachelor’s degree in radio, TV, and psychology from the University of Minnesota Duluth, and a master’s in communications arts from the University of Wisconsin-Superior.

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About TV Magic
TV Magic is a broadcast and A/V systems integrator and engineering company committed to providing its customers with the highest-quality service in the industry. Regardless of the size, scope, or sophistication of the project, TV Magic has the experience, the knowledge, and the talent to define and meet its technical requirements. The company leverages today’s technology to deliver end-to-end solutions for a variety of applications from broadcast facilities to HD production, to installed A/V solutions, and many more. TV Magic prides itself in developing partnerships with customers and vendors that lead to successful long-term relationships. The company has offices in San Diego, Los Angeles, and Latin America. Additional information is available at www.TVMagic.tv.

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