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X2O Media Wins Point of Purchase Advertising International’s (POPAI) 2009 Digital Signage ‘Viewer’s Choice’ Award for Bass Pro Shops Digital Signage Network

MONTREAL — April 8, 2009 — X2O Media, a leading provider of digital signage technology, network management, and content services, today announced that the company has won a POPAI 2009 Digital Signage “Viewer’s Choice” Award for the Bass Pro Shops digital signage network. The Global Association for Marketing at Retail’s annual award recognizes the creativity and effect that digital signage has on the retail environment, acknowledging the most innovative in-store and at-retail digital displays. This was the first year that a viewer’s choice category was added to the program, and X2O Media’s efforts in creating a dynamic digital signage solution for the Bass Pro Shops network was recognized with more than 500 votes.

Bass Pro Shops (Outdoor World) is an outdoor recreation goods retailer offering the widest selection of outdoor gear across North America. The retailer was looking for a dynamic medium to provide in-store promotions on products that were specific to its three major departments: hunting, fishing, and boating. In addition, Bass Pro Shops wanted to operate the digital signage network themselves and air context-specific material produced in-house.

X2O Media delivered a solution that allows Bass Pro Shops to play out their professionally produced video and graphics content at the highest-possible quality. With the X2O Xpresenter™ platform, Bass Pro Shops can directly update content on one specific screen within a store, in only one part of the screen among several screens within a store (e.g., a crawling ticker displaying the same information on all screens), on multiple screens within a geographic region, or simultaneously on all screens in the network.

“We’re pleased to be honored by POPAI for the Bass Pro Shops digital signage network, and particularly to have won the ‘Viewers Choice’ award, where our peers voted for their favorite project,” said David Wilkins, X2O Media President and CEO. “With our Xpresenter platform, X2O continues to deliver an end-to-end digital signage solution that includes easy-to-use tools, the highest quality output in the industry, and unprecedented content services.”

The X2O Media Xpresenter platform includes content authoring, scheduling, distribution, and remote management applications. It allows PowerPoint® users to produce broadcast-quality graphics that incorporate animations, clip-art galleries, video clips, and real-time data sources — all without ever leaving the PowerPoint interface. Version 2.5 adds several enhancements, including a new release of the Xpresenter Server, new versions of centralized Web-based content management tools, and other Web-based services.

POPAI’s 2009 Digital Signage Awards were presented at the Marketing at Retail Awards Gala, which took place on Tuesday, March 24, 2009, during GlobalShop held in Las Vegas.

# # #

About POPAI — The Global Association for Marketing at Retail
POPAI is the only global, non-profit trade association dedicated to the advancement of the marketing at retail advertising medium as an effective method of reaching consumers at retail, where more than 70 percent of buying decisions are made.

Comprised of 20 chapters worldwide with world headquarters in Metropolitan, Washington, D.C., POPAI is dedicated to serving more than 1,300 members internationally by promoting, protecting, and advancing the broader interests of the Marketing at Retail industry through original research, certified education, showcasing industry excellence, trade forums and the protection of intellectual and legislative rights. POPAI is dedicated to promoting Marketing at Retail as a powerful advertising medium being rapidly integrated into the strategic marketing mix, as retail programs deliver a critical combination of brand messaging and information at the critical moment of the consumer purchase decision.

About X2O Media
X2O Media is a full-service provider of technology, network management services, and content services for professional digital signage applications. The company offers a wide variety of software solutions for one-way and interactive digital signage networks. X2O’s award-winning Xpresenter™ provides an end-to-end platform for the creation, management, and distribution of content at broadcast quality, and at a fraction of the time of other solutions. In addition to technology, X2O offers content design, acquisition, management, distribution, and monitoring services for digital signage networks. More information about X2O Media is available at www.x2omedia.com.

All trademarks mentioned herein are the property of their respective owners.


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