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SnapAV Binary™ Compression Connector Line Grants Dealers New Profit Opportunities

SnapAV Compression Connectors Product ShotCharlotte, NC – April 28, 2009 – SnapAV, a manufacturer of more than 550 high-quality products for the custom audio-video channel, today announced the addition of compression connection products to its Binary™ brand of cables, baluns and bulk wire.

Available now are a wide variety of F, RCA, and BNC male (including right-angle) compression fittings for RG59 and RG6 Quadshield and RG6/U type cables as well as a single-handed operation compression tool for F/BNC/RCA RG-6 and RJ-100 connectors.

Packaged in bags of 20, the SnapAV fittings feature a quick-connect compression connector design and are constructed of sturdy metal for years of trouble-free performance. To help minimize the dealers’ cost to enter the profitable category, SnapAV is availing its compression tool to dealers for approximately half the cost of competitors’ similar tool.

?There are a ton of benefits to using connectors – whether it is ensuring wire integrity in new construction, fishing wire in retro installs or dressing a rack. Our research shows two main reasons that many dealers resist a move to connectors – the quality of the connector and the price of the tool. We’ve addressed both of those concerns with our offering,? says Jay Faison, SnapAV’s President.

Steve Hayes, SnapAV’s VP of Dealer Profitability added, “We engineered two solutions that we believe installers will appreciate. First, we incorporated high quality metals into the connectors to enhance signal transfer integrity. Second, we engineered a tool that is easily adjustable to accommodate not only our compression connectors, but others as well, with a simple twist of the adjustment screw.?

About SnapAV
Established in 2005 by Jay Faison, the owner of Zobo.tv, a custom integration company based in Charlotte, North Carolina, SnapAV is a manufacturer and exclusive source of nearly 550 high-quality products for the custom A/V channel, covering a wide breadth of categories.

From the outset, SnapAV’s business model has been focused on enabling dealers to increase profitability in 3 distinct ways: 1) Saving dealers money by providing comparably performing products across key custom A/V categories that significantly reduce dealer’s cost of goods; 2) Protecting dealer margins by implementing price-protection policies and zero-tolerance Internet sales policies and 3) Simplifying dealers operations through best-in-class online ordering, installer-friendly product designs and customer service policies.

Current SnapAV product brands include Episode™ (Speakers & Electronics); Dragonfly™ (Film Screens); Strong™ (Mounts & Racks); Binary™ (Cables, Baluns & Bulk Wire); Old Camden™ (CineCabinets) and Wirepath™ (Structured Wiring). www.snapav.com

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