A virtual press conference from Sound & Video Contractor

SHURE MICROPHONES FEATURED IN ROCK BAND 2 VIDEO GAME

rock-band-3.pngFor decades, Shure microphones have been a mainstay of rock and roll stages, from the largest arenas and stadiums to the smallest bars and clubs. Now they’re also appearing onstage in the virtual world, compliments of the Harmonix and MTV Games’ best-selling, critically acclaimed music video game Rock Band 2.

“How could anyone create a game like this and not include the SM58® and SM57? That would be like a peanut butter and jelly sandwich without the bread,? said Chad Wiggins, Shure’s Wired Products Category Manager. “We definitely feel that having our mics in Rock Band 2 adds a degree of authenticity for all of the people who’ll play it as they dream of being Roger Daltrey belting out ‘Pinball Wizard’ or any one of dozens of other rock stars. It’s very cool to be included.?

Shure microphones featured in the game include the legendary SM58® and SM57, along with the
Beta 57A®, Beta 87A, and KSM9…the same microphones used by legendary artists and bands like The Black Crowes, Cheap Trick, Billy Idol, Queens of the Stone Age, and The Who.

rockband-5.png“As players earn virtual cash and are able to upgrade their virtual instruments and other gear, the ultimate microphone they can buy in the game is the KSM9,? added Wiggins. “It’s as if the other microphones are one through ten and the KSM9 is like going to eleven. You know you’re a Rock Band 2 expert when you’re using that microphone.?

Originally launched on November 20, 2007, Rock Band is the multi-million unit selling, genre-defining music game platform that enabled music fans and gamers to interact with and discover music like never before by choosing guitar, drums, vocals, or bass to start a band and rock the world. Developed by Harmonix, the world’s premier music video game development company, and published by MTV Games, the Rock Band platform has had a positive impact on the overall promotion and sales of music, benefiting artists included in the game directly through royalties associated with game sales and indirectly by contributing to the sale of more songs and albums. The Rock Band online music store recently surpassed 40 million paid downloads since the game’s launch in late November 2007 and more than 600 tracks are available to date via disc and download purchase (see complete list of tracks at http://www.rockband.com/dlc).

rock-band-4.png“We believe that working closely with our musical instrument partners is crucial to our mission to deliver the most authentic music experience possible,? stated Greg LoPiccolo, Vice President of Product Development, Harmonix Music Systems. “Whether it’s picking out your P bass™, finding the right finish and hardware for your drums, or choosing the best microphone for your singer’s style, having real world instruments included in the world of Rock Band 2 is essential.?

Rock Band 2 is rated “T? for Teen with descriptors of lyrics and suggestive themes by the ESRB. For more information on Rock Band and Harmonix Music Systems, visit www.rockband.com.

About Shure Incorporated
Founded in 1925, Shure Incorporated (www.shure.com) is widely acknowledged as the world’s leading manufacturer of microphones and audio electronics. Over the years, the Company has designed and produced many high-quality professional and consumer audio products that have become legendary for performance, reliability, and value. Shure’s diverse product line includes world-class wired microphones and wireless microphone systems for performers and presenters, award-winning earphones and headsets for MP3 players and smartphones, and top-rated phonograph cartridges for professional DJs. Today, Shure products are the first choice whenever audio performance is a top priority.

Shure Incorporated corporate headquarters is located in Niles, Illinois, in the United States. The Company has additional manufacturing facilities and regional sales offices in China, Germany, Hong Kong, Japan, Mexico, The United Kingdom, and the United States.

Contacts:
Mike Lohman
Shure Incorporated
847-600-6417
lohman_mike@shure.com
Gregory A. DeTogne
Gregory A. DeTogne Public Relations
847-367-8187
greg@detogne.net

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