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Shure Anti-Counterfeiting Raids Target Shanghai

raid-course-27.JPGSHURE RAIDS WHOLESALE SHOPS AND WAREHOUSES IN CHINA, SEIZES COUNTERFEIT EARPHONES
NILES, IL, May 21, 2009 — Shure Incorporated today announced that it has struck another blow against suppliers of counterfeit Shure products. Following an investigation initiated by Shure, officials of the Baoshan Office of the Shanghai Administration for Industry and Commerce (AIC) conducted raids on wholesale stores and warehouses of Han Si Appliance Co., Ltd and Run Zheng Digital Ltd on Baoshan Road. Both locations are in the Zhabei District of Shanghai.

“Counterfeiters are constantly working to duplicate the Shure logo and other product markings as well as the general appearance of the products,? said Anita Man, Managing Director of Shure Asia. “Due to the popularity and reputation of the Shure brand, they know that consumers are interested in an item that bears the Shure name.?

raid-course-23.JPGIn the two raids, large quantities of counterfeit Shure E2c and E4c earphones were seized as well as counterfeit earphones of other brands, including Audio-Technica and JVC. These raids have been officially reported and published on the public website of the Shanghai AIC. The penalties to be imposed by the Shanghai AIC are still being determined.

“The Shure brand carries with it a promise of quality and performance,? said Sandy LaMantia, President and CEO of Shure. “Counterfeit Shure products do not live up to that promise, and that damages the value of our brand. We are fiercely committed to working with international agencies and with other brands to fight the spread of counterfeit products and halt this kind of criminal activity.?

“Shure encourages customers to purchase our products only from authorized Shure dealers,? added Man. “These sellers can be found in the ‘Where to Buy’ section of www.shure.com/asia. Customers should be highly cautious of Shure products that are priced unreasonably low at retail outlets online.?

In addition to anti-counterfeiting actions in China, Shure has also been continuing forceful efforts in other parts of Asia, Europe, South America, the Middle East, Africa, and the United States to cease intellectual property violations.

About Shure Incorporated
Founded in 1925, Shure Incorporated (www.shure.com) is widely acknowledged as the world’s leading manufacturer of microphones and audio electronics. Over the years, the Company has designed and produced many high-quality professional and consumer audio products that have become legendary for performance, reliability, and value. Shure’s diverse product line includes world-class wired microphones and wireless microphone systems for performers and presenters, award-winning earphones and headsets for MP3 players and smartphones, and top-rated phonograph cartridges for professional DJs. Today, Shure products are the first choice whenever audio performance is a top priority.

Shure Incorporated corporate headquarters is located in Niles, Illinois, in the United States. The Company has additional manufacturing facilities and regional sales offices in China, Germany, Hong Kong, Japan, Mexico, The United Kingdom, and the United States.

Contact:

Mike Lohman
Shure Incorporated
847-600-6417
lohman_mike@shure.com

Greg DeTogne
Gregory A. DeTogne Public Relations
847-367-8187
greg@detogne.net

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