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TV Magic Strengthens International Presence With Opening of Latin America Office

SAN DIEGO — May 27, 2009 — Broadcast systems integrator TV Magic has continued its growth across the Americas with the opening of a Latin America office. Located in Tijuana, Baja California, Mexico, the new TV Magic office will provide the region with ready access to broadcast and A/V experts with intimate knowledge of area industry, language, and culture. Benito Behar will serve as vice president and general manager of the newly created company TV Magic SRL, a Mexican business entity and TV Magic subsidiary.

“The demand for professional systems integration is strong across many areas of the Latin American market, and our Mexico-based engineering team is well-positioned to provide needed expertise in educational, government, and broadcast installations, among others,” said Behar. “The TV Magic name already enjoys an excellent reputation, and we’re very pleased to be extending the company’s presence within a quickly growing market.”

Behar takes on leadership of TV Magic’s Latin America operations with significant management experience in radio, television, and cable in both the United States and Mexico. Most recently he led integration projects for clients including TV Azteca in Monterrey, Mexico; Universidad Iberoamericana in Tijuana; and Enlace in San Jose, Costa Rica. As director of operations for Pacific Spanish Network, he was instrumental in the development and operation of the regional television network Tu Superestacion, which grew to achieve statewide distribution through strategic partnerships with regional cable companies.

In the six months since TV Magic SRL was created, Behar and his team have developed three substantial integration projects. Among the first of the Latin America installations completed by TV Magic SRL is a project at Universidad Autonoma de Baja California (UABC), also situated in Tijuana. The TV Magic team integrated and installed new equipment within master control facilities at the UABC School of Humanities, optimizing the operations for students’ television and entertainment productions.

TV Magic SRL is located at:
Benito Juarez No. 101
Fracc. Los Angeles C.P. 22105
Tijuana, Baja California, Mexico

TV Magic SRL can be contacted via e-mail at eva.langer@TVMagic.tv.

# # #

About TV Magic
TV Magic is a broadcast and A/V systems integrator and engineering company committed to providing its customers with the highest-quality service in the industry. Regardless of the size, scope, or sophistication of the project, TV Magic has the experience, the knowledge, and the talent to define and meet its technical requirements. The company leverages today’s technology to deliver end-to-end solutions for a variety of applications from broadcast facilities to HD production, to installed A/V solutions, and many more. TV Magic prides itself in developing partnerships with customers and vendors that lead to successful long-term relationships. The company has offices in San Diego, Los Angeles, and Latin America. Additional information is available at www.TVMagic.tv.

All trademarks appearing herein are the property of their respective owners.

ENDS

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