A virtual press conference from Sound & Video Contractor

avielo kroma – revolutionary LED technology for better colors, more contrast and a greener future

Teterboro, NJ (June 1, 2009) – The avielo kroma by projectiondesign is set to revolutionize image quality and user experience in the home theater, thanks to its implementation of`ReaLED™ technology – based on solid state LED illumination.

Joe Manning, International Market Manager, Home Theater for avielo by projectiondesign, explains: “From an image quality point of view, our ReaLED technology gives us an incredible contrast ratio and an image with a color spectrum purer than any other technology. Additionally, absence of some of the effects traditionally seen with other projectors produces a picture that is better than anything we’ve seen before. The kroma produces outstanding imagery.?

Technically, the kroma’s ReaLED light source provides a wider and more consistent color gamut, with richer and better color rendition than any competing illumination technology. At the same time, it stays consistent over its entire lifetime, expected at a typical 100,000 hours, for a long, and service free life of imaging.

The kroma also offers an incredible environmental benefit. Not only does it use less power than traditional projectors, but it is also free from hazardous materials. Where traditional projector lamps contain mercury that must be carefully disposed of, the kroma’s ReaLED technology is free from any such environmental shortcomings.

“We are delighted at being able to bring kroma to market at a time when the environmental footprint of all home AV equipment are coming under scrutiny,? concludes Manning. “We are confident that our avielo brand has another winner in kroma, which is the perfect addition to our existing, conventionally lamped DLP® home-theater projectors.?

About avielo • www.avielo.com
The avielo series of high performance projectors are designed and hand-built in Fredrikstad, Norway by projectiondesign. Aimed at the high-end custom installation market for use in elite lifestyle applications, avielo projectors feature the most advanced imaging technology that is consistently being utilized in the making of blockbuster movies. The series incorporates a wide range of models, from entry level to the ultimate high end in video display. Complete features for every avielo model are available at: www.avielo.com.

About projectiondesign
Headquartered in Fredrikstad, Norway, projectiondesign is a worldwide leader in advanced, high performance DLP-based projection solutions for challenging applications in professional, business, home cinema and eCinema markets. Numerous industry milestones including the introduction of the world’s first single-chip SXGA DLP projector in 2002, the first commercially available 1080p DLP projector in 2006 and first WUXGA DLP projector and the first portable and high-resolution active 3D stereoscopic projector in 2008 distinguish its award-winning, innovative technology. projectiondesign has offices in Fredrikstad (Norway), Gothenburg, Singapore, Milan, Stuttgart, Bilbao, Bombay, Cape Town, London and New York.
www.projectiondesign.com

North and South American Press and Manufacturer Inquiries
Gary Plavin • projectiondesign, LLC • Tel. 800-298-4508 •
gary.plavin@projectiondesign.com • www.projectiondesign.com • www.avielo.com

Press Contact: Roberta Lewis • Roberta Lewis & Assoc. Public Relations • Tel. 713/665-8758 •
rlewis@robertalewis.com

International Inquiries: Anders Løkke • Tel. +47 69 30 45 68 • anders.lokke@projectiondesign.com
International Press Contact: Katinka Allender, • Tel. +44 (0) 1491 571402 •
katinka@k-communications.com

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All trademarks are the property of their respective companies. DLP is a registered trademark of Texas Instruments.

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Stay up to date on the latest technology news. Select press representatives post company news several times a day. Check back often to get the latest news on product releases, mergers and acquisitions, and product applications. To be included in this virtual press conference, please contact The Wire.

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