A virtual press conference from Sound & Video Contractor

ISN’T EVERYTHING WIRELESS?

oar-20.jpgO.A.R. UNPLUGS WITH SHURE

As a touring band, Of a Revolution (or O.A.R. as it is more commonly known) is still a campus favorite. Formed in 1996 by frontman Marc Roberge and drummer Chris Culos, the band took root within college life in its early years, penning hit songs based on the collective experiences of its members at Ohio State University, and growing on the strength of online distribution and word-of-mouth alone.

With the fundamental structure of the band taking shape when Roberge and Culos were in the eighth grade, the pair were juniors in high school in 1996 when O.A.R. became an official entity. “When we were young, we struggled to find meaning in what our songs had to say,? Culos recalls. “Really, at 16 years old, we hadn’t experienced real life, love, and all that kind of stuff, so we didn’t feel right singing about those kinds of things.?

oar-5.jpgTo compensate for their inexperience, Roberge took a literary approach, writing songs from the viewpoint of characters he had written about in short stories. “I think it was a way for him to address certain topics without having to feel like he was older or more experienced than anyone else our age,? Culos adds. “I feel like we’ve matured a lot as songwriters since we started, but the basic foundation of just trying to be honest in what we’re saying is the same.?

Onstage, O.A.R.’s technical evolution has brought them to a point where Shure UHF-R® wireless is a primary player among the components responsible for capturing its sound.

“I love the wireless systems, and it’s funny…? saxophonist and guitarist Jerry DePizzo says, “we did a small club show at the end of our summer tour last year, and my guitar tech handed me a hardwired guitar. I played it for half the show unplugged because I’m so used to being wireless. Plugging in a cable is just too much work for me these days. It was a funny moment and extremely embarrassing, but very liberating. I’ve been using the UR stuff and Beta 98 for years. It’s really been a part of my sound for almost the entire time I’ve been in the band.?

Back on the drum riser, Culos confides that Shure maintains a regular presence there as well for O.A.R.’s live performances.

“It seems like anything made by Shure has been on my drum set,? he points out, struggling to take mental count of all the mics he’s used over the years. “We’ve been using Beta 98s on toms for the past couple of years, and we’ve had great results with 57s on snares, both top and bottom, forever. We just haven’t missed with that. They come through our in-ears just sounding as natural as they do when I play in a room.?

O.A.R. will tour extensively across North America through spring and summer this year, finally coming to a halt on September 5 in Toronto, Ontario. Supporting the notion that allowing fans to record their live shows is a positive thing, a thriving tape-trading community follows the band wherever it goes. Using USB wristbands as a medium for distribution of its own live recordings, when asked to explain the logic behind the marketing move, Culos says simply that “USB headbands were sold out.?

About Shure Incorporated
Founded in 1925, Shure Incorporated (www.shure.com) is widely acknowledged as the world’s leading manufacturer of microphones and audio electronics. Over the years, the Company has designed and produced many high-quality professional and consumer audio products that have become legendary for performance, reliability, and value. Shure’s diverse product line includes world-class wired microphones and wireless microphone systems for performers and presenters, award-winning earphones and headsets for MP3 players and smartphones, and top-rated phonograph cartridges for professional DJs. Today, Shure products are the first choice whenever audio performance is a top priority.

Shure Incorporated corporate headquarters is located in Niles, Illinois, in the United States. The Company has additional manufacturing facilities and regional sales offices in China, Germany, Hong Kong, Japan, Mexico, The United Kingdom, and the United States.

Contact:
Mike Lohman
Shure Incorporated
847-600-6417
lohman_mike@shure.com

Greg DeTogne
Gregory A. DeTogne Public Relations
847-367-8187
greg@detogne.net

100 Free DPA Microphones – How Do You Wear Yours?
StrandVision Signage Offers Quick and Easy Way to Add “People” Pages to Electronic Signage Content Mix
Lady Gaga Launches ArtRave Tour with Clay Paky Fixtures
Digital Nirvana Introduces New Media Management Platform at IBC2014
DVEO Launches 50 Channel Transcoding Playout Server and Streaming Appliance – Ideal for Websites, Schools, Hotels, or Digital Signage
WIN FREE GEAR! Over $17,000 in total giveaways during September.
Extron Launches HDMI Wireless Product Line with eLink 100
Lyon Video Installs Calrec Apollo Audio Console in Newest Mobile Production Truck
Forbidden Integrates Timecode Buddy Into Forscene Platform Via MovieSlate iOS App
Simple. Robust. Intelligent: Kramer Launches RC-43T Control Panel

About

Stay up to date on the latest technology news. Select press representatives post company news several times a day. Check back often to get the latest news on product releases, mergers and acquisitions, and product applications. To be included in this virtual press conference, please contact The Wire.

Calendar

June 2009
M T W T F S S
« May   Jul »
1234567
891011121314
15161718192021
22232425262728
2930  

Your Account

Subscribe

Subscribe to RSS Feed

Subscribe to MyYahoo News Feed

Subscribe to Bloglines

Google Syndication