We have launched our new site! The Wire backend has moved to www.svconline.com. Your can log on now with your e xisting credentials. For your reference, posting instructions have been sent to your email. Note: postings made to the old backend will be redirected through Thursday Feb 19th. Please make the switch to www.svconline.com as soon as possible.


If you have questions please email thewire@svconline.com.


Looking forward to seeing you on the new site!

A virtual press conference from Sound & Video Contractor

SWEETWATER NAMED API DEALER

api_radke_droppa.JPGJESSUP, MARYLAND – JUNE 2009: API Audio, one of the most enduring and respected names in pro audio, has appointed powerhouse dealer Sweetwater Sound to sell its unique brand of rack-mounted gear and Arsenal Audio by API line. The agreement gives users access to API gear in Sweetwater’s outlets. The timing is perfect, as the resolution of the analog vs. digital wars has placed a premium on high-quality, robust analog input chains.

API and Sweetwater have been revolutionizing their respective spheres of business for over thirty years. API started in the late 1960s by designing consoles and modular units with a sonic authenticity and color that grabbed the imagination of the industry. Fidelity to the original designs, the legendary 2520 op-amp, and a philosophy that never succumbs to engineering expedience, have kept API at the forefront of high-end pro audio for forty years.

“I’m elated that Sweetwater is now an API dealer!” enthused Sweetwater founder and president, Chuck Surack. “Without question, API has a strong foothold in our industry’s history. I know their gear is a great fit for the Sweetwater customer seeking classic studio sounds and enduring designs!”

Sweetwater started modestly in the mid-1970s and grew to become one of America’s 500 fastest growing companies two decades later with the germ of a commonsense idea: give customers substantive pre and post-sales customer support that helps them deliver better sound.

“We’re very pleased to add Sweetwater as a dealer,” said API president Larry Droppa. “Of course, their high sales volume is attractive, but we’re also very comfortable with their sales philosophy, which hinges on honestly educating the customer. API products offer unique and time-tested solutions for many high-quality audio applications and will be a valuable component of Sweetwater’s repertoire.”

ABOUT API Automated Processes, Inc. remains the leader in analog recording gear, with the Vision, Legacy Series and 1608 Recording Consoles, as well as the classic line of modular signal processing equipment.

www.apiaudio.com

PHOTO CAPTION Jeff Radke, vice president of sales for Sweetwater Sound and Larry Droppa, president of API, finalize the appointment of Sweetwater as an API dealer.

Digg Syndication Del.icio.us Syndication Google Syndication MyYahoo Syndication Reddit Syndication

Related Topics: News

API’s BOX Hits the Road
Spider Ranch Utilizes Vue Audiotechnik Al-4 System for Clint Eastwood at At&T Pebble Beach
Shotoku Expands With New Corporate Headquarters
DPA Microphones Spices it up for Grammy-Nominated Brazilian Sound Engineer Gabriel Pinheiro
Christie Solaria Series 2K/4K Projectors ans Christie Vive Audio Power the New Larry H. Miller Megaplex Theaters in Vineyard, Utah
Christie celebrates the opening of its Mexican office
WSDG CREATES RUSTIC OWL CITY STUDIO FOR PLATINUM ARTIST ADAM YOUNG
TDC announces partnership with NIDA – Australia’s National Institute of Dramatic Art
Listen Technologies to Participate in Almo Professional A/V’s “Fully Charged” E4 AV Event in Chicago
Lighthouse Evangelism Upgrades with Two SSL Live. L500 Consoles

About

Stay up to date on the latest technology news. Select press representatives post company news several times a day. Check back often to get the latest news on product releases, mergers and acquisitions, and product applications. To be included in this virtual press conference, please contact The Wire.

Calendar

June 2009
M T W T F S S
« May   Jul »
1234567
891011121314
15161718192021
22232425262728
2930  

Your Account

Subscribe

Subscribe to RSS Feed

Subscribe to MyYahoo News Feed

Subscribe to Bloglines

Google Syndication