Niles Audio Corporation, The First Name in Custom Installation®, has announced the appointment of new manufacturer sales representatives throughout its six Canadian territories. Effective immediately, Advanced Territory Management (Alberta; Manitoba and Saskatchewan), Frank Jones & Associates (British Columbia), Mitchell Zusman (New Brunswick, Nova Scotia, Prince Edward Island and Newfoundland and Labrador), North X Northwest Sales and Marketing (Ontario) and Louis-Philippe Boiteau (Quebec) will facilitate access to and training for Niles’ line of over 500 high-performance, application-specific custom audio/video products and accessories. Each of the sales reps were selected by Niles for their superb reputation in training, reliability and service.

“We are proud to add each of these sales representatives to the Niles Canadian network,” said Mike “Sparky” Detmer, vice president of sales and marketing for Niles. “Each of these rep firms has proven its ability to provide extensive dealer service and product support, which makes then the perfect fit to represent the Niles brand in Canada,” Detmer added.

The Niles’ Canadian sales representative network will uphold the Niles core values of honesty, passion, and professionalism and who employ the “7 Keys to Success” formula to focus the company’s value proposition in a customer-centric way.

Niles “7 Keys to Success” are:

• Reliable, high performance, application-specific, product design philosophy

• A complete and up-to-date product assortment

• High attainable profit margins for dealers

• Just-in-time product delivery

• Extensive training and technical support

• Exemplary customer service and strong dealer relations

• Strong and consistent branding

Niles Canadian Sales Representatives (Territory):

• Advanced Territory Management (Alberta; Manitoba and Saskatchewan)

• Frank Jones & Associates (British Columbia)

• Mitchell Zusman (New Brunswick, Nova Scotia, Prince Edward Island and Newfoundland and Labrador)

• North X Northwest Sales and Marketing (Ontario)

• Louis- Philippe Boiteau (Quebec)