A virtual press conference from Sound & Video Contractor

SOLID STATE LOGIC GRAVITY MEDIA ASSET MANAGEMENT SYSTEM DRAWS WIDE INTEREST AT INFOCOMM AND TELEMUNDO SHOWS

ssl_gravity_telemundo_andrew-quinn-r-with-gunter-woodson-of-broadcast-pix.JPGGravity Systems Represent New Benchmark for Advanced Asset Management for Broadcast News, Education, Government and Corporate Applications

ORLANDO, FLORIDA & MEXICO CITY, MEXICO – Solid State Logic’s Gravity Media Asset Management Systems are wowing the crowds at both InfoComm 2009 and Telemundo 2009. Born from a universal desire for intelligent media management and video content production for IPTV and broadcast playout, Gravity’s web based Service Oriented Architecture (SOA) forms the basis of a core networkable asset management system. Gravity is format independent, media independent, hardware independent, scalable and expandable. The Gravity platform is built on industry standard protocols and leverages the latest IT developments to deliver stunning improvements in workflow and performance in a cost effective single solution package.

“The hot buzz word concept at Telemundo is asset management and the reaction to Gravity has been very positive,? says Andrew Quinn, quality assurance engineer and demonstration artist for SSL DV Limited, at the systems integrator Excelencia en Comunicaciones Tecnología booth at Telemundo 2009. “People are very impressed with how Gravity is able to deftly transcode media into multiple formats while the editors are working on a program piece. They appreciate the inherent power this gives a news broadcaster in terms of quickly getting a project on air. The close integration with Apple’s Final Cut Pro is also garnering a lot of attention.?

While Telemundo 2009 addresses the broadcast market much the same as NAB, InfoComm 2009 is the showcase for systems integrators, designers, equipment distributors and engineers to come together to learn about new trends in the entertainment, education, government and corporate markets.

As Gravity’s powerful capabilities cut across a wide range of applications, the crowds of attendees at InfoComm are showing extreme interest in this new wave technology.

“InfoComm is turning out to be a great show for Gravity,? says Joe Walsh, vice president of North American sales for SSL DV Limited at systems integrator CEI booth at InfoComm 2009. “With the continuing explosion of multiple media formats, data ingesting pathways, video production needs and export of media to a wide range of end users, effective media asset management is now a market reality for systems integrators across the board. Gravity addresses these needs in one unified system that is compatible with existing systems and protocols. This is why Gravity is leading the way in asset management and generating excitement here at InfoComm.?

Gravity systems are available for the broadcast industry with the Gravity News Studio, News Network and News Enterprise systems. Gravity MAM systems for all other applications include Gravity Media Studio, Media Network and Media Enterprise systems. All systems are upgradeable to higher level systems.

Solid State Logic is the world’s leading manufacturer of analogue and digital audio consoles and provider of creative tools for music, broadcast and post production professionals. For more information about our award-winning products, please visit: www.solid-state-logic.com.

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