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X2O Media’s Xpresenter™ Digital Signage Platform Provides Corporate Branding Tool at Specialty Fertilizer Products’ New Kansas Headquarters

MONTREAL — July 9, 2009 — X2O Media, a leading provider of digital signage technology, network management, and content services, today announced that Specialty Fertilizer Products (SFP), a research and development company devoted to solving agriculture’s long-standing fertilizing challenges, is utilizing the Xpresenter™ digital signage platform as a corporate branding tool in its newly constructed Kansas facility.

Having outgrown its previous facility in Belton, Mo., SFP began construction on a new 13,000-square-foot headquarters in Leawood, Kan., in August of 2008. As part of the construction, SFP included an A/V and digital signage system to be used as a tool to market its brand to customers and dealers visiting the new headquarters. The system was installed by Professional Video Supply, Inc., a Kansas-based integrator of professional video and audio equipment.

Among other components, the expansive new system offers a number of displays located throughout the building, including a 108-inch Sharp LCD in the boardroom — the first display of this size installed in the Midwest — and a 52-inch display in the reception area. SFP is utilizing X2O Media’s Xpresenter digital signage platform to create and distribute marketing content to these displays in HD 1080p over Cat-6.

“Xpresenter provides us with a valuable marketing tool. Acting as a first-impression device, it allows us to greet visitors with information on our company and products, while distributing that same content throughout our facility,” said Jake Sanders, Vice President of Market Development at SFP. “With Xpresenter, our content can be anything from live feeds to video and image files. For example, we can show clients a segment on SFP sponsoring a race car or highlight other upcoming events. X2O developed all of our initial content, and since then it has been simple to use the Template Maker to continue developing content ourselves.”

Xpresenter is an affordable, easy-to-use system that allows Microsoft PowerPoint® users to produce broadcast-quality graphics that incorporate animations, clip art galleries, video clips, and real-time data sources — all without ever leaving the PowerPoint interface. Xpresenter includes a style gallery of graphics templates, custom control panels, and tools for quickly resizing presentations to fit virtually any size output display. With Xpresenter, users can easily produce compelling presentations containing live information with minimal effort for any type of visual display.

“Xpresenter is an extremely versatile product, and SFP has been quite pleased with its performance,” said Jeffrey Washington, Vice President of Professional Video Supply, Inc. “Digital signage is a popular buzzword, but what X2O offers is much more than that. Ultimately, they provide a corporate communications platform, delivering custom content whenever and wherever it’s needed.”

More information about Xpresenter and other digital signage solutions from X2O Media is available at www.x2omedia.com.

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About X2O Media
X2O Media is a full-service provider of technology, network management services, and content services for professional digital signage applications. The company offers a wide variety of software solutions for digital signage and interactive networks of all sizes. X2O’s award-winning Xpresenter™ provides an end-to-end platform for the creation, management, and distribution of content at broadcast quality, and at a fraction of the time of other solutions. In addition to technology, X2O offers content design, acquisition, management, distribution, and monitoring services for digital signage networks. More information about X2O Media is available at www.x2omedia.com.

All trademarks mentioned herein are the property of their respective owners.

ENDS

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