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Aloft Hotels Feature LED Tickers from Rise Display, Inc.

The LED tickers communicate news and branding information, and are incorporated in the design standard for the entire chain of Aloft Hotels

rise-display-rgb.jpgShawnee, KS – July 29, 2009 – Rise Display, a provider of integrated solutions for both Video and LED digital signage, announces that Aloft(sm) Hotels, Starwood Hotels & Resorts Worldwide, Inc.’s (NYSE:HOT) new lifestyle brand, has incorporated LED tickers from Rise Display into the design standard for the re: mix lounge area of each of its hotels. Aloft Hotels are designed for the next generation of traveler, and feature multiple technology elements to enhance the guest experience, including the LED tickers from Rise Display. The tickers stream news and entertainment headlines, hotel happenings and promotional messaging, and other pertinent guest information.

“At Aloft, it’s important to our guests to remain connected and in-the-know even while they are on the road,? said Paige Francis, Vice President, Specialty Select Brands, Starwood Hotels & Resorts Worldwide, Inc. “The LED tickers from Rise Display bring our lobbies to life with up-to-the-minute news headlines and relevant hotel information.?

Aloft Hotels is a fast-growing brand for Starwood Hotels & Resorts, with 25 locations currently open and plans to open more than a dozen new locations by year’s end. The hotels feature an urban-influenced, open and airy design, and a vibrant and social guest experience. In addition to news headlines and property information, the tickers feature promotional and branding messages, including special offers from hotel partners, and news of new hotel openings. The LED tickers are easy to program and maintain, which enables Aloft hotel talent to incorporate new ideas quickly and easily.

The Rise Display technology enables Aloft to control the content of the tickers both centrally and locally. Aloft’s corporate marketing office uses the web-based software interface to publish information in all locations simultaneously. In addition, Aloft hotel managers also have the ability to use the interface to add local content to their individual ticker. Aloft frequently updates its tickers using both the central and individual local control options.

“Aloft Hotels is ahead of the curve in terms of using technology to enhance the traveler experience, and we’re excited that the brand has incorporated our LED tickers in its design standard,” said Brian Loosbrock, President, Rise Display. “Today’s travelers demand an ever-connected environment, and LED tickers are a great way to capture attention while delivering topical information to guests.”

About Starwood Hotels & Resorts Worldwide, Inc.
Starwood Hotels & Resorts Worldwide, Inc. is one of the leading hotel and leisure companies in the world with 960 properties in 97 countries and 145,000 employees at its owned and managed properties. Starwood Hotels is a fully integrated owner, operator and franchisor of hotels, resorts and residences with the following internationally renowned brands: St. Regis®, The Luxury Collection®, W®, Westin®, Le Méridien®, Sheraton®, Four Points® by Sheraton, and the recently launched Aloft®, and Element SM. Starwood Hotels also owns Starwood Vacation Ownership, Inc., one of the premier developers and operators of high quality vacation interval ownership resorts. For more information, please visit www.starwoodhotels.com.

About Rise Display, Inc.
Rise Display has provided digital signage solutions for more than 15 years, and has more than 1,000 installations at financial institutions and businesses across North America, including at more than 100 business schools. Our Complete Display Solution enables companies to attract attention and deliver messages to their target audiences via Video Displays (LCD, Plasma, LED, Projection), LED Tickers, and other large-format public displays. Our approach ensures that companies deploy the best solution for the application, and that the displays look great long after installation. For more information, visit www.risedisplay.com.

Contacts:

Todd Hemme
Rise Display
913-940-4778
mailto:todd.hemme@risedisplay.com

Alison Harris
Harris Media Services
207-829-4500
mailto:alison@harrismediaservices.com

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