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EMAGINE ENHANCES NEW MULTIPLEX IN MICHIGAN WITH CHRISTIE DIGITAL CINEMA PROJECTORS

Light Output and Lamp Efficiency Major Factors for Choosing Christie CP2000-ZX Projectors

Christie® announced that cinema chain Emagine Entertainment Inc. selected Christie CP2000-ZX digital cinema projectors to equip the chain’s new 10-screen theater in Woodhaven, Michigan. Voted the “Best in Michigan? by local cinema outlets, Emagine Theatres serve over two million moviegoers annually and are widely regarded as being at the forefront of technology, as well as among the finest in the markets they serve. Emagine Theatres was the first theater circuit in the country to convert all of its screens to digital projection, installing Christie DLP Cinema® projectors exclusively.

“Among the prime reasons we selected Christie digital cinema projectors were that they deliver the best light output and have the best lamp efficiency,? said David Zylstra, director of technology, Emagine Theatres. “Our decision was also based on previous experience with Christie CP2000 series projectors, which we have installed in all of our other Emagine locations. Christie projectors have proven to be reliable, cost-effective and to deliver the most consistent performance.?

The new Emagine Woodhaven, with seating for 1,600, installed ten Christie CP2000-ZX digital cinema projectors with Christie Brilliant3D™ triple-flash technology. Christie Brilliant3D significantly increases image brightness and delivers a picture-perfect experience. Along with wall-to-wall screens, digital sound, high-backed rocking seats and 46-inch rows in all of its auditoriums, Emagine’s three 3D screens use RealD 3D technology.

“Christie also offers the most comprehensive and economical on-going support available through Christie Managed Services,? said Zylstra. “We get top-notch professional service, their customer service engineers work hard to get the job done as quickly as possible, minimizing downtime and their Network Operations Center personnel are always helpful, remotely fixing most issues quickly. From sales and service to product performance, Christie offers the best overall package on the market.?

Paul Glantz, founder and chairman of Emagine, noted, “Woodhaven and the surrounding communities represent a highly underserved movie market. Our new theatre addresses that need with a spectacular product. We believe that during these challenging economic times, it is our responsibility to reach out and bring cheer to our guests who are impacted the most, and we do that by delivering ‘movie magic’ to them. Leaving home to see a first-run film is deeply ingrained in our culture and is a wonderful family activity.?

Emagine is participating in Cinedigm’s (Cinedigm Digital Cinema Corp. NASDAQ: CIDM)
Phase 2 digital cinema deployment program and is the first exhibitor to do so through self-financing. One of Cinedigm’s first Phase 1 deployment program exhibitor partners, they have been utilizing Cinedigm’s networked digital cinema systems and Christie digital projectors since late 2005.

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