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Max Media Relies on Utah Scientific to Expand Master Control to Cover 12 Montana Stations

SALT LAKE CITY — Aug. 12, 2009 — Utah Scientific today announced that Max Media has expanded its innovative HD centralcasting system based on a UTAH-400 routing switcher and UTAH MC-400 master control switcher to cover 12 Fox and ABC stations serving six Montana markets. The system, one of the largest anywhere based on Utah Scientific equipment, is located in Missoula.

“Ironically, what really sold me on the new Utah Scientific equipment was an old piece of Utah equipment — an analog router that has been in place at my home station in Billings since I came to work here in 1984,” said Mark Huller, director of engineering at Max Media. “Utah Scientific still supports that router and even has parts for it. The reliability and durability of Utah products is phenomenal, and so is the service. When it was time to begin the digital conversion process in Missoula, I naturally turned to Utah Scientific again.”

Max Media’s Missoula facility is delivering a dual ABC/Fox HD program feed to KTMF Missoula, Channel 23; KTMF-LD Kalispell, Channel 42; KWYB Butte, Channel 18; KWYB-LD Bozeman, Channel 28; KFBB Great Falls, Channel 5; and KHBB Helena, Channel 21.

Previously, the Montana Fox stations had been owned by Equity Broadcasting, which was transmitting an analog signal. After the digital transition on June 12, those markets went without Fox for about a month until Max Media took them over and began digital broadcasts from the Missoula facility.

Planning for the digital transition and growth, Max Media put the UTAH-400 routing switcher in place two years ago. The master control system was expanded this summer. The Utah MC-400 master control incorporates a multichannel control system with MC-GUI soft control panels. Each of the 12 channels has Utah Scientific’s MC-40/EAS capability, which inputs the EAS signal and performs keying and audio message presentation into the feed without the need for additional equipment, thus saving money and reducing system complexity. The MC-40/EAS features two keyers, an internal logo generator, and an audio clip store.

“What Max Media is doing in Montana represents a trend for broadcasters in small markets,” said Tom Harmon, president and CEO of Utah Scientific. “Centralcasting is a means of harnessing advanced digital technology to save money and at the same time provide higher quality, more consistent transmission for viewers. By providing durable, reliable operation, Utah routers and master control systems fit perfectly into this model.”

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About Max Media LLC
Founded in 2001, Max Media LLC acquires, builds, and operates television and radio stations throughout the United States. Headquartered in Virginia Beach, Virginia, Max was formed by Gene Loving, the current Chairman and CEO; John Trinder, the current President and COO; Chuck McFadden, a senior advisor to Max; Tim Robertson, a senior advisor to Max and a founder of The Family Channel; and David Wilhelm, the current CFO. The management’s strategy is to selectively acquire development-stage and troubled media properties in desirable markets and improve the ratings, revenues, and cash flow. The management team has been successful in this strategy by emphasizing increased marketing focus and applying innovative programming expertise. Additional information about the company can be found at www.maxmediallc.com.

About Utah Scientific, Inc.
Utah Scientific is the world’s leading specialist in analog, digital, and HDTV routing switchers, master control switchers, and related control software. For more than 30 years, the company has provided industry-leading products and best-in-class service and support as recognized, again in 2009, by Frost & Sullivan with its Customer Service Leadership Award and demonstrated by the industry’s first no-fee 10-year warranty. Additional information about the company can be found at www.utahscientific.com.


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