4D takes the London Eye to a new dimension
A visit to the Merlin Entertainments London Eye is about to take on a new dimension – literally – with the addition of a 4D movie to London’s most popular paid-for visitor attraction.
Designed to whet the appetites of the London Eye-riders in a state-of-the-art entertainment environment, the movie was written and directed by Julian Napier and stereo 3D produced by Phil Streather, CEO of 3D specialists Principal Large Format. The film was produced by Centre Screen Productions in association with Principal Large Format and Pablo Post.
The focus of the four-minute film is a little girl on a day trip to London, whose view of the capital’s many tourist sites is constantly obscured by people, buildings, and the general hubbub of the city. Just when the girl’s visit seems destined to end in disappointment, she is whisked away to the more







