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CHRISTIE® RECEIVES TEDDY AWARD FOR SUPERIOR DEALER SERVICE FROM INTERNATIONAL CINEMA TECHNOLOGY ASSOCIATION (ICTA)

Voted Best in the Industry by Dealers in the Motion Picture Industry

Christie® has earned the prestigious 2009 International Cinema Technology Association (ICTA) Teddy Award as Manufacturer of the Year. The annual award is voted by dealers in the motion picture industry who are active members of ICTA. It praises Christie for its “progressive principles of product development, providing dealers with services and up-to-date technical and sales information, while supporting the status of its products without qualification.? Christie won from a field of nearly 100 industry manufacturers.

ICTA was founded in 1971 and represents more than 180 manufacturers and cinema-related businesses worldwide. It is the second time that Christie has won the award.

“It is a great privilege to be acknowledged as the best in the industry, especially when it comes from your peers,? commented Robert Sunshine, executive director of ICTA. “Christie has earned that distinction for their achievements in digital cinema, their exceptional service in the market place, and for being on the cutting-edge of new technologies.?

Texas Instruments (TI) (NYSE: TXN), whose revolutionary DLP Cinema® technology powers Christie’s celebrated projectors, congratulated Christie for its achievement. It noted in a full-page ad of the Hollywood Reporter (July 29th 2009), “Incredible reliability, rock-solid performance and amazing service are just a few reasons why Christie is the Manufacturer of the Year and the much-deserved winner of the ICTA’s Teddy Award.?

Christie President and COO Jack Kline, who accepted the award at the recent ICTA convention, expressed great pride in the recognition given to Christie. He remarked, “It is a great honor to win this award. Christie’s success is a direct result of the efforts of our highly dedicated staff, which continuously reaches out to its dealers to provide unparalleled support, service and technological expertise that always exceed expectation. Programs such as Christie’s Factory Certified training, which dealers consistently rate as one of the best in the industry, are the hallmark of our customer-focused approach. Backed by our passionate and experienced staff, our programs help set the standards of excellence in the industry.?

Christie Digital Systems USA, Inc., a wholly-owned subsidiary of Ushio, Inc., Japan, (JP:6925), is a leader in visual solutions for world-class organizations, offering diverse applications for business, entertainment, and industry.

Christie® is a registered trademark of Christie Digital Systems USA, Inc.
DLP Cinema® is a registered trademark of Texas Instruments.

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