C4, RedBee and Grand Central Studios are among a growing number of broadcast and post production facilities that are choosing DK-Technologies’ Loudness software to evaluate audio levels on commercials and idents in line with the latest recommendations from the Broadcast Committee on Advertising Standards (BCAP).
BCAP’s guidelines, which were published last year, advise broadcasters to look at the audio levels on commercials and idents following audience compla
ints that they are often too loud. BCAP recommends the use of loudness meters that incorporate International Telecommunications Union (ITU) specified algorithms BS.1770 and BS.1771 to measure loudness – something that traditional PPM and VU meters are incapable of doing.
At a recent briefing held at Grand Central Studios in London, 30 members of the UK Screen Association heard how C4, its sister channels and channels such as Dave, Bravo, Living and Virgin 1 that more