ADVANCED MEDIA DESIGN DISTRIBUTING AETHRA VIDEOCONFERENCING PRODUCTS IN NORTH AMERICA

NEWBURY PARK, Calif. – August 26, 2009 – Advanced Media Design (AMD), developer of the award-winning AV-over-IP collaboration technology MediaPOINTE®, is announcing an exclusive value added distribution relationship with Aethra, a global leader in videoconferencing solutions.

Advanced Media Design now distributes the entire Aethra video communication suite of products, including the high definition range: Athena, the rollabout system unique for its original modular and customizable features; Electra, the rollabout for telepresence; and the new 1080p Xtreme X3 set-top, as well as the popular Maia XC Top videophone, a truly innovative all-in-one solution created expressly by Aethra for SOHO and small and medium-sized businesses, that offers professional video communications, IP telephony, Internet and email access, Instant Messaging and photo image management.

“Although not as well known in the United States as it is in other parts of the world, Aethra is a world leader in our business, and we’re excited to team with them and contribute to their outstanding success story by leveraging our own extensive value added distribution experience in the North American market,� said Gareth Wade, vice president, sales and marketing, AMD/MediaPOINTE. “Our new partnership supports Aethra’s global goals and proves our commitment of bringing the best available products in the market to our dealers.�
Marco Viezzoli, chief executive officer of Aethra said, “This is a very important and strategic step for Aethra to widen and reinforce its presence in the American market by partnering with of the most important and well known videoconference distributors in the country.”

About Aethra
Aethra develops, manufactures and markets a wide range of high-performance products including video communication solutions, audio conference systems and multi-conference audio-video-data service management solutions. These exceptional products have distinguished Aethra as a leader in the telecommunications industry worldwide, reflecting its expertise in bringing cutting-edge communications technologies to the market. Aethra is currently present in 65 countries with its own network of partners and sister companies and has offices in Milan, Rome, Miami, Sao Paulo, Mexico City, London, Madrid, Paris, Shanghai, Shenzhen, Beijing and New Delhi. Founded in 1972, Aethra received the international award “Videoconferencing Company of the Year 2006� in this its 35th year in the telecommunications industry.

About Advanced Media Design.
Founded in 1979, Advanced Media Design, Inc. is the leading provider of videoconferencing and AV-over-IP solutions to the audio-visual industry for enterprise, government, healthcare, and educational applications. The company has received international recognition for the development of the acclaimed MediaPOINTE AV-over-IP platform and products, the emerging standard for visual communications and media collaboration. For more information, visit www.amdsys.com

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