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Record Label Marketing, 2e

FOR IMMEDITIATE RELEASE
Contact: Bob Dodd
781-313-4726 or r.dodd@elsevier.com

Focal Press, a division of Elsevier, would like to invite select members of the press to request a gratis review copy of Record Label Marketing, 2nd Edition by Tom Hutchison, Paul Allen and Amy Macy.

Tom Hutchison is a Professor of Marketing in the Department of Recording Industry at Middle Tennessee State University (MTSU). He has worked with a wide range of popular artists including Faith Hill, The Dixie Chicks, Sonic Youth and Beck. Tom has conducted market research projects for Sony, MCA/Universal, DreamWorks and Warner Music Group. Tom is also the author of Web Marketing for the Music Business from Focal Press.

Paul Allen is an Associate Professor in the Department of Recording Industry at Middle Tennessee State University. Paul is also the author of Artist Management from Focal Press.

Amy Macy is an Assistant Professor in the Department of Recording Industry at Middle Tennessee State University.

“This book covers everything you need to know if you are going to do marketing in the industry. By the time you finish reading Record Label Marketing, you’ll be able to create your own marketing plan for your own CD.” – Clyde Rolston

Record Label Marketing offers a comprehensive look at the inner workings of record labels, showing how the record labels connect commercial music with consumers. In the current climate of selling music through both traditional channels and new media, authors Tom Hutchison, Paul Allen and Amy Macy carefully explain the components of the contemporary record label’s marketing plan and how it is executed. This new edition is clearly illustrated throughout with figures, tables, graphs, and glossaries, and includes a valuable overview of the music industry.
• Offers an exclusive and complete look at SoundScan and how it is used as a marketing tool
• Presents essential information on uses of new media, label publicity, advertising, retail distribution, and marketing research by record labels
• Offers insight into how successful labels use videos, promotional touring, and special products to build revenue
• Includes important specialized marketing strategies using the tools of grassroots promotion and international opportunities
• Reveals how labels are managing within their transitional digital industry
• Looks to the future of the music business – how online developments, technological diffusion, and convergence and new markets continue to reshape the industry

Record Label Marketing has become essential reading for current and aspiring professionals, and for music business students everywhere. The book also has a companion website located at www.recordlabelmarketing.com.

We feel your readers will have a real interest in learning more about this title. If you would like a review copy, author contact information, or electronic material, please do not hesitate to contact us.

Record Label Marketing, 2e

ISBN 13: 978-0-240-81238-0
PUB DATE: August 2009
US PRICE: $49.95
EUR PRICE: €36.95
GBP PRICE: £24.99

Thank you for your time and consideration,

Bob Dodd
Elsevier
Publicity Assistant
30 Corporate Drive, Suite 400
Burlington, MA 01803
Phone: 781-313-4726
Fax: 781-221-1615
Email: r.dodd@elsevier.com

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