LifeSize and Advanced Media Design Announce Distribution Agreement

AMD to Sell LifeSize High Definition Video Communications Solutions to Its Nationwide Partner Network

AUSTIN, Tex., Sept. 9, 2009 – LifeSize Communications, Inc., the global leader in high definition video communications, and Advanced Media Design, Inc (AMD), developer of the award-winning AV-over-IP collaboration technology MediaPOINTE®, today announced its distribution agreement: AMD is now a value-added distributor for LifeSize HD video communications solutions in North America. The agreement enables AMD to resell the award-winning LifeSize HD video systems, management and infrastructure products, delivering the LifeSize superior quality of experience and industry-leading price performance to its reseller partners nationwide.
Advanced Media Design, Inc. is at the forefront of AV technology designing integrated communications solutions for businesses of all sizes. Formerly a leading valued added distributor of TANDBERG® video systems for over 10 years, AMD has now chosen LifeSize as its premier video communications solution. LifeSize pioneered high definition video communications, delivering natural, immersive HD video communications that adapt to real-world network environments.
“We are pleased to have AMD join our partner network to expand the availability of LifeSize HD video communications,� said Adam Taylor, executive vice president of sales and customer services at LifeSize Communications. “With over 20 years of communications solutions expertise and a world-class team, AMD understands the video communications reseller channel as well as end customers’ collaboration needs. We’re looking forward to partnering with AMD to deliver the LifeSize HD experience.�
“LifeSize is the leader in HD video communications,� said Gareth Wade, vice president of sales and marketing at AMD. “Now our partner network is equipped with the solutions their customers demand: unparalleled HD quality and the flexibility to easily adapt and integrate into today’s network environments. We are thrilled to team with LifeSize to deliver video communications that enable face-to-face meetings with anyone, anywhere at anytime.�
LifeSize video communications solutions deliver the telepresence experience for any environment with up to Full HD 1080p video communications. With the ability to provide HD video communications under 1Mbps, as well as the highest resolution available at any bandwidth, LifeSize systems enable customers to cost-effectively deploy HD video communications. The full suite of LifeSize solutions is immediately available for order from AMD.
About Advanced Media Design
Founded in 1979, Advanced Media Design, Inc. is the leading provider of AV-over-IP solutions to the audio-visual industry for enterprise, government, healthcare, and educational applications. Since the 1990s the company has been a North American valued added distributor for visual collaboration and video teleconferencing manufacturers. The company has received international recognition and awards for the development and manufacture of its own acclaimed MediaPOINTE AV-over-IP platform, capture, archiving, streaming and content management products, the emerging global standard for visual communications and media collaboration. For more information, visit www.amdsys.com and www.mediapointe.com

About LifeSize Communications
LifeSize Communications, Inc. is the first company to develop and deliver high definition video communications products. Founded by industry veterans and headquartered in Austin, Texas, LifeSize’s award winning solutions combine superior quality of experience, unique flexibility and unmatched price performance to make video communications a productive, true-to-life experience. LifeSize is headquartered in Austin, TX with subsidiaries in Europe and Asia Pacific, and a network of channel partners reaching more than 80 countries.

To see how customers are putting LifeSize products to work, case studies are available at http://www.lifesize.com/solutions/case_studies. To interact directly with LifeSize’s CTO on video conferencing technology, trends, products, features, people, read Casey King’s blog at http://www.lifesize.com/videoconferencingking.com.

Note to editors: Photos available at http://www.lifesize.com/press/media_kit/
For additional information or to request a live product demonstration, visit the LifeSize Web site at www.lifesize.com or call 1.877.LIFESIZE in North America, 008000 999 09 799 in Europe, and +852 3189 7688 in APAC. All trademarks acknowledged. These products are protected by one or more patents.
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LifeSize is a registered trademark of LifeSize Communications Inc. MediaPOINTE is a registered trademark of Advanced Media Design. TANDBERG is a registered trademark or trademark of TANDBERG in the U.S. and other countries.