Los Angeles, CA — September 2009 — Avical, industry experts in video system calibration, brings their acclaimed calibration and consulting service to video system manufacturers. This service combines their extensive knowledge of video systems, gleaned from years of experience calibrating and specifying systems, and their deep understanding of consumer and dealer needs for performance and features.

Avical consulting services for manufacturers combines their two areas of expertise. Using state-of-the-art technology and industry standard testing, Avical tests each product in a non-biased lab setting, using the results and their systems knowledge to evaluate and interpret the display’s performance. Working with the manufacturer’s design and marketing teams they create a product plan to improve system performance and marketability, benchmarking performance to industry standards and providing the manufacturer with the insight to target specific needs of dealers and their clients.

“With years of experience calibrating a myriad of different systems and specifying theater and video systems for dealers and consumers the next logical step was to bring our expertise and insight to the manufacturers of these systems,� said David Abrams cofounder and president of Avical. “Our unique depth of knowledge of how video systems are used by dealers and their clients provides a manufacturer the opportunity to create product with more consumer value, ultimately leading to higher profitability and market awareness.�

Dealer Services Expand Nationwide
In conjunction with the expanded services for manufacturers, Avical is now offering its core calibration and specification consulting services for dealers nationwide. “The popularity of home theaters continues to grow,� said Abrams, “and the demand for our services grows along with it. Dealers across the country can now partner with Avical to provide consultation and calibration services for their video system projects, ensuring accurate video reproduction.�

About Avical
Avical provides consulting and calibration services using state-of-the-art technology and industry standard techniques to test, specify and calibrate video systems to produce the most accurate images. Experts in display technologies and video systems, Avical works with dealers, manufacturers, film, television, and game studios throughout the United States. Avical is ISF, and THX certified and endorsed by Joe Kane Productions (JKP). For more information visit avical.com.