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Meridian Creates Specialty Programs for Dealer Base

Meridian Audio, widely recognized as a world-leader in high quality audio and video reproduction, has launched two specialty dealer programs to specifically target top retailers and custom integrators. The Meridian Premium Partner and Meridian Design Consultant programs seek to build a best-of-the-best sales network.

“Over the past few years, Meridian has received a boost to its marketing efforts by way of new team members, as well as luxury marketing expertise from the Richemont Group,? said Peter Wellikoff, CEO for Meridian America. “We’ve put the gained knowledge to work with the formation of these specialty dealer programs, which are targeted to excite the sales force about the brand as well as changing the mindset of premium shopping experience. Meridian’s elite sales network will be an extension of the company, and their retail spaces and demo areas will reflect the essence of the brand. This combination of appearance, rejuvenation, and education that will be a winning formula for our partners’ success.?

Both Premium Partners and Meridian Design Consultants have minimum display requirements each tailored to the specific level of involvement. Each partner that is in compliance with the program is eligible for increased VIRs, demo terms, and cooperative funding. Meridian will dedicate resources to partners for local and national advertising, as well as product and personnel support for local events.

Meridian has also restructured its training program to align with its newly focused efforts: “Sales Immersion? seeks to remind dealer staff that Meridian offers a full system solution with varying entry points; “Local Meridian Proficiency? programs cover installation aspects of connectivity and wiring; and a full, in-depth Atlanta-based product training, for which 3.5 CEDIA CEUs can be earned, is a must for all installers.

Premium Partners will receive the added benefit of a feature page in the Dealer Locator section of the Meridian web site. This microsite offers a history of the company, photos, hours of operation, and other pertinent information for customers seeking a Meridian retail outlet.

While Meridian has long worked closely with its dealer force, the new programs are tailored to offer a higher level of personalized services, training and support.

For more information on Meridian’s full line of products, please visit www.meridian-audio.com.

About Meridian Audio Limited
Meridian is based near Cambridge, UK, and was founded in 1977 by Bob Stuart and Allen Boothroyd. With over 30 years’ history of innovation and development of uncompromised consumer home entertainment systems offering exceptional performance, this award-winning company is widely recognized as a world leader in high-quality audio and video reproduction. Meridian developed the first audiophile CD player, the world’s first consumer digital surround controller, and developed the MLP lossless packing system included in Blu-ray Disc. The company’s optical disc players, DSP-based loudspeakers, video projectors, and scalers are unique in the industry, maintaining a super-quality digital signal throughout the path from the studio to the home, using advanced digital signal processing to deliver both a sweet, natural sound and smooth, crystal-sharp images with true cinematic realism. With the acquisition of Sooloos, Meridian now brings its expertise to the Sooloos Media System, the world’s most innovative, functional and easy-to-use networked home entertainment system. Meridian Sooloos systems effortlessly combine spectacular quality, rich metadata and the industry’s leading user interface to change forever the way we enjoy and interact with music.

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