Orlando, Florida — Alcorn McBride, Inc. has announced the hiring of Loren Barrows to manage new business development.

Loren’s position bridges the gap between marketing and sales. She will identify new markets for Alcorn McBride products, and also help existing customers discover new capabilities in the products they already know and love. In addition, Loren will provide the engineering department with customer feedback about new products and features.

“Loren brings an important new facet to our sales and marketing departments,” said Jeremy Scheinberg, Chief Operating Officer of Alcorn McBride. “Her quick grasp of both technology and customer requirements make her ideal for introducing Alcorn McBride products into new markets.â€?

In addition to the theme park market, where Alcorn McBride is the dominant provider of audio, video and show control products, Loren will also focus on a number of other major markets, such as museums and themed environments. “Helping new customers with both hardware selection and media preparation will accelerate the adoption of new technology in all of our markets,� Jeremy noted.

Before joining Alcorn McBride, Loren worked with major employers to present in-house employee development seminars, and provided sales and customer support for a wide variety of low voltage applications.

“I am very happy to be part of the Alcorn McBride team,” said Loren. “Although I’ve only been here a few weeks, I’m amazed at the positive feedback I’ve received from our customers. They are passionate advocates of the Alcorn McBride brand.â€?

In addition to working with customers, Loren also becomes the company’s main contact point for public relations information and press releases.

“I knew Loren would have the perfect focus on customers’ needs from the moment she showed up for her interview,� said Steve Alcorn, Chief Executive Officer. “Her energy and creativity will help serve us and our customers well.�

About Alcorn McBride:
Founded in 1986, Alcorn McBride is the leading manufacturer of show control, audio and video equipment for the themed entertainment industry, and a rapidly growing provider of audio and video systems for retail environments and transportation applications. Staffed by some of the industry’s best engineers and backed by outstanding customer support, the company has demonstrated great agility in bringing new designs to market. A hallmark of Alcorn McBride products is their durable, zero maintenance design. The company’s products provide consistent, reliable operation for audio and video playback applications worldwide. For more information, visit www.alcorn.com.

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