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Triveni Digital Continues Latin America Growth, Names VEC as Reseller for Argentina

PRINCETON, N.J. — Sept. 28, 2009 — Triveni Digital today announced that it has further extended its Latin American presence with the addition of Buenos Aires-based VEC to the company’s worldwide reseller network. VEC will be representing the full line of Triveni Digital products in Argentina, offering broadcasters advanced solutions for managing data and metadata in DTV streams, complemented by localized support and service.

“A renowned Argentinean reseller with nearly 40 years in business, VEC is an ideal partner for our growing Latin American business,” said Ralph Bachofen, vice president of sales and head of marketing at Triveni Digital. “The company is a preeminent provider of solutions to the region’s broadcast market, and we’re confident that our expanding customer base will benefit from VEC’s expertise and experience in delivering quality DTV systems and support.”

VEC is among Latin America’s leading distributors for broadcasting, satellite, industrial, and service providers. The company, founded in 1970, is family-owned with nearly 50 employees. VEC business units address market sectors including transmission plants (AM/FM and TV), studios, and satellite teleports, as well as control systems for air space navigation and audio and video transmission.

“We were looking to add monitoring and analysis systems to our product portfolio, as our customers are increasingly requesting DTV stream analyzers for maintaining the integrity of their broadcast links,” said VEC CEO and founder Eric Heuser. “Triveni Digital and its solutions were very highly recommended by our colleagues in the industry, and we’re pleased to have created this new business alliance. By offering the company’s excellent product line, we are equipped to provide customers with comprehensive solutions for video transport.”

More information about Triveni Digital and the company’s products is available at www.TriveniDigital.com.

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About Triveni Digital
Triveni Digital Inc., a subsidiary of LG Electronics, develops systems that provide for the management and distribution of data and metadata in DTV, mobile DTV, and IPTV streams. Triveni Digital’s products for DVB SI, ATSC PSIP, data broadcasting, stream analysis, and monitoring are renowned for their ease of use and innovative features. Working with leading industry partners, Triveni Digital employs an open and standards-compliant approach to the digital television market. More information is available at www.TriveniDigital.com.

Note to Editors: When referring to Triveni Digital, please use the complete company name, “Triveni Digital.” Product and company names mentioned herein are the trademarks or registered trademarks of their respective owners.

ENDS

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