Meridian Audio, widely recognized as a world-leader in high quality audio and video reproduction, has launched two specialty dealer programs to specifically target top retailers and custom integrators. The Meridian Premium Partner and Meridian Design Consultant programs seek to build a best-of-the-best sales network.
â€œOver the past few years, Meridian has received a boost to its marketing efforts by way of new team members, as well as luxury marketing expertise from the Richemont Group,â€? said Peter Wellikoff, CEO for Meridian America. â€œWeâ€™ve put the gained knowledge to work with the formation of these specialty dealer programs, which are targeted to excite the sales force about the brand as well as changing the mindset of premium shopping experience. Meridianâ€™s elite sales network will be an extension of the company, and their retail spaces and demo areas will reflect the essence of the brand. This combination of appearance, rejuvenation, and more
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