A virtual press conference from Sound & Video Contractor

Scharff Weisberg Lights Up G-Star Raw’s Spring/Summer Collection At New York City Fashion Week 2010

G-Star

G-Star

The chill of fall was definitely in the air but hints of spring and summer at the beach reigned at the G-Star Raw show at New York City Fashion Week where the Dutch apparel company presented its spring/summer collection with lighting and audio support from Scharff Weisberg for the third year in a row. Scharff Weisberg partnered with event production company Dizon Inc. on the show at the Hammerstein Ballroom.

“We’re pleased that once again Dizon chose us for G-Star’s always innovative show,” says Scharff Weisberg Lighing VP Chris McMeen. “Our ability to support their unique take and meticulous requirements is what keeps the client coming back to us year after year.”

G-Star’s urban-industrial chic aesthetic was reflected in the venue’s simple, futuristic set where models emerged to walk the runways from slim cylinders, which have been compared to teleportation devices. The tubes were bathed in blue light, the show’s signature color, while spots boldly crisscrossed the high-ceilinged space to illuminate the stage, runways and guest seating.

Scharff Weisberg provided an extensive array of lights plus a complement of ADB Svoboda HT 2500s, a high-intensity 10-lamp batten, which delivers a light curtain with a soft yet intense look for a unique scenic statement. The company also supplied technical coordination for all of the show’s audio.

For more information on Scharff Weisberg, call 212-582-2345 or visit our website at www.scharffweisberg.com.

Digg Syndication Del.icio.us Syndication Google Syndication MyYahoo Syndication Reddit Syndication

Related Topics: News, Product Applications

SMPTE 2014 Annual Technical Conference & Exhibition Marks Greatest Attendance in Past Decade
SHURE WIRELESS SYSTEMS SPARK SUCCESS AT 2014 CMA AWARDS
SSL Matrix and Sigma Deliver EDM Heat For Las Vegas Studios
HARMAN’s BSS Audio Provides Networking for Italy’s MiCo – Milano Congressi Convention Center
New H.264 Streaming Media Processor with FlexOS Now Shipping
HARMAN’s Martin Professional Introduces New LED Video Solutions For Dynamic Designs and Exterior Installations
Catalyst AV Distribution Network Member HCA Distributing Opens Salt Lake City Branch
Clay Paky Sharpy Fixtures Help Deliver Powerful Message For “Stand Up to Cancer” Blockbuster Special
Powersoft Captures Nuance and Detail of The Earth Harp and Other Artistic Performances at Pennsylvania’s Mercyhurst University
HARMAN’s Martin Professional Launches MAC Aura XB™ Wash Light, M-Touch™ Lighting Console, and RUSH Gobo Projector 1™ at LDI 2014

About

Stay up to date on the latest technology news. Select press representatives post company news several times a day. Check back often to get the latest news on product releases, mergers and acquisitions, and product applications. To be included in this virtual press conference, please contact The Wire.

Calendar

October 2009
M T W T F S S
« Sep   Nov »
 1234
567891011
12131415161718
19202122232425
262728293031  

Your Account

Subscribe

Subscribe to RSS Feed

Subscribe to MyYahoo News Feed

Subscribe to Bloglines

Google Syndication