A virtual press conference from Sound & Video Contractor

Scharff Weisberg Lights Up G-Star Raw’s Spring/Summer Collection At New York City Fashion Week 2010

G-Star

G-Star

The chill of fall was definitely in the air but hints of spring and summer at the beach reigned at the G-Star Raw show at New York City Fashion Week where the Dutch apparel company presented its spring/summer collection with lighting and audio support from Scharff Weisberg for the third year in a row. Scharff Weisberg partnered with event production company Dizon Inc. on the show at the Hammerstein Ballroom.

“We’re pleased that once again Dizon chose us for G-Star’s always innovative show,” says Scharff Weisberg Lighing VP Chris McMeen. “Our ability to support their unique take and meticulous requirements is what keeps the client coming back to us year after year.”

G-Star’s urban-industrial chic aesthetic was reflected in the venue’s simple, futuristic set where models emerged to walk the runways from slim cylinders, which have been compared to teleportation devices. The tubes were bathed in blue light, the show’s signature color, while spots boldly crisscrossed the high-ceilinged space to illuminate the stage, runways and guest seating.

Scharff Weisberg provided an extensive array of lights plus a complement of ADB Svoboda HT 2500s, a high-intensity 10-lamp batten, which delivers a light curtain with a soft yet intense look for a unique scenic statement. The company also supplied technical coordination for all of the show’s audio.

For more information on Scharff Weisberg, call 212-582-2345 or visit our website at www.scharffweisberg.com.

Digg Syndication Del.icio.us Syndication Google Syndication MyYahoo Syndication Reddit Syndication

Related Topics: News, Product Applications

DVEO’s Ad+EAS Serter Selected as a Finalist in 27th Annual San Diego Connect Most Innovative New Product Awards
Society of Motion Picture and Television Engineers, SMPTE, Louis J. Wolf Jr. Memorial Scholarship, SMPTE 2014
12Stone Church Uses Riedel Artist Intercom to Enable Communications for Multicampus Live Video System
NUGEN Audio Launches MasterCheck for Loudness Optimization of Music for Streaming, Plus Visualizer Audio Analysis Version 2
X2O Media Appoints Darin Crosby as Vice President of Sales
Hollywood Orchestral Percussion Completes EASTWEST’s Flagship Orchestral Series
Listen Technologies Unveils New Brand Identity
HARMAN’s Martin Professional Lights Up The Ubisoft Event at 2014 E3 Conference
Alcorn McBride Welcomes Devin Acker to Software Engineering Position
PURE GROOVE SYSTEMS TAKES DANLEY TO THE DANCE!

About

Stay up to date on the latest technology news. Select press representatives post company news several times a day. Check back often to get the latest news on product releases, mergers and acquisitions, and product applications. To be included in this virtual press conference, please contact The Wire.

Calendar

October 2009
M T W T F S S
« Sep   Nov »
 1234
567891011
12131415161718
19202122232425
262728293031  

Your Account

Subscribe

Subscribe to RSS Feed

Subscribe to MyYahoo News Feed

Subscribe to Bloglines

Google Syndication