Discover How to Maintain a Profitable Business in a New Reality

CEDAR RAPIDS, IA, October 19, 2009 — Business practices have changed over the past year to reflect the changing economy; have you changed your tactics? NSCA’s 2010 Business & Leadership Conference will show you how to transform your business to improve your bottom line, increase office morale and adapt to the new reality that will remain even after the recession.

The only conference designed specifically for commercial electronic systems executives, managers and business will be held February 25-27, 2010, in Palm Beach Gardens, FL, at the world-renowned PGA National Resort and Spa.

“Attending this conference has proved to be an essential part of my business plan year after year,� said Todd Lucy, South Western Communications, Inc. president. “Integrators are facing new challenges each and every day. At a networking event designed specifically for our industry, business owners and managers get real, timely and relevant solutions they can implement in their businesses.�

Attendees often point out the extra value the conference provides through opportunities to discuss shared challenges with their industry peers. These breakout and networking sessions allow them to learn from seasoned industry veterans and up-and-coming new owners. Additionally, world-class speakers and experts on marketing, sales, human resources and finance present proven strategies to improve operations, as well.

“The ‘norm’ that business owners once knew has completely changed,” said NSCA Executive Director, Chuck Wilson. “New realities are forcing what were traditional models of management to be evaluated and, in many cases, completely discarded. The Business & Leadership Conference provides a forum for attendees to gain new perspectives and ideas, building better businesses and integrators simultaneously.”

Conference attendees can also customize their learning experience to focus on their specific needs, interests and issues. Sessions address topics such as:

• Finding the Upside (In a Downsized Market): A Review of Market Conditions and Trends
• Operational Excellence
• Fierce Leadership
• Everyone is Looking at You – So, What’s the Next Step? How to Take the Fear and Loathing out of Strategic Planning
• Brand Building: A Workshop for Companies Wanting To Grow
• Good to Great Book Review

Sponsors of the event include InfoComm International, Mitek Communications Group (host sponsor); SCN (co-host and media sponsor); AMX; Biamp Systems; FSR, Inc; Herman Procurement & Logistics; Rauland-Borg Corporation; Shure Incorporated; and West Penn Wire.

Register now for the NSCA Business & Leadership Conference and pay only $799. After December 31, rates will increase to $899. For more information or to register, visit www.nsca.org/blc or call 800.446.6722.

About NSCA
NSCA is the leading not-for-profit association representing the commercial electronic systems industry. With more than 2,500 member companies worldwide, the National Systems Contractors Association is a powerful advocate of all who work within the low-voltage industry, including systems contractors/integrators, product manufacturers, consultants, sales representatives, architects, specifying engineers and other allied professionals. NSCA is dedicated to serving contractor members and all channel stakeholders through education, advocacy, outreach and member services. NSCA University offers a variety of courses on topics such as project management, business, sales, design and technical knowledge. Courses are delivered through a variety of methods including conferences, regional trainings, online learning and webinars. NSCA works in conjunction with a variety of industry partners to provide relevant and meaningful education and certification programs. It also provides leading industry research and market intelligence, insurance solutions, the industry’s most comprehensive manual of practice, Essentials of Systems Integration™ and other business tools. For more information, visit www.nsca.org.