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3D Comm to be Held at InfoComm June 9-11, 2010

Pavilion and classes will focus on growing 3D marketplace

NORWALK, CT and FAIRFAX, VA – November 10, 2009 – Insight Media and InfoComm International are teaming up to produce a new 3D event called 3D Comm. 3D Comm will be held during the regular exhibition hours at the world’s largest professional AV trade show, InfoComm 2010, running from June 9-11, 2010 in Las Vegas, Nevada.

3D-Comm will consist of three elements:
• 3D Technology Pavilion
• 3D Technology Showcase
• 3D Technology Seminars

The 3D Technology Pavilion includes dedicated exhibit space in the Las Vegas Convention Center’s North Hall, which will showcase a cluster of 3D exhibits and demonstrations. This will create a destination area for those interested in 3D products and services. Exhibitors of 3D content acquisition hardware and software, content management, compression and distribution of 3D display systems and other aspects of consumer and professional 3D can exhibit in this area.

The 3D Technology Showcase is a purpose-built area adjacent to the 3D Technology Pavilion area that will be used for themed, new, unique or special purpose 3D demonstrations. Those with a novel approach are encouraged to propose their ideas. Examples of concepts include a 3D classroom, a comparison of 3D technologies, a 3D public venue simulation or a 3D home theater.

The 3D Technology Seminars will be run outside the exhibition floor in a classroom setting. These 60-90 minute sessions will focus on providing unbiased information on many aspects of the 3D ecosystem, helping attendees gain critical knowledge about technology, markets, applications and uses of 3D. These will be taught by 3D experts and will be offered in a range of levels.

The 3D Pavilion and 3D Showcase are included in the InfoComm 2010 exhibits registration. The 3D Seminars will have an additional attendance fee.

“We think the timing is right for an event of this nature,? noted Insight Media President Chris Chinnock. “There is much interest in 3D in theaters and in professional applications, and InfoComm dealers, designers and VARS cover these areas. They will need to know more about the trends in 3D, the business opportunities 3D will create and the best ways to capitalize on them. And, just as importantly, they will need practical hands-on experience in designing, building, installing and running 3D solutions. The comprehensive approach we have taken in developing the three aspects of this event is designed to deliver on this need.?

Some of the preliminary topics for the 3D Technology Seminars include:
o Basics of 3D Displays
o Advanced 3D Displays
o 3D Encoding and Signal Management
o Creating 3D Content is Tricky – Tips, Guidelines and Stories from an Industry Expert
o Using 3D in ProAV: When, Where and Why
o Successful 3D Display Set Up
o Mixing 2D and 3D Content
o 3D in Professional Applications
o 3D in the Home

“With modern applications in advertising, digital signage, architectural design, and in the medical sector, 3D is more than a passing fad – it is here to stay,? said Randal A. Lemke, Ph.D., Executive Director, InfoComm International. “InfoComm is pleased to be working with Insight Media to showcase the latest 3D technology, and providing our attendees with the opportunity to learn more about the technology behind what promises to be a driving force in the commercial display market and beyond.?

To become an InfoComm 2010 exhibitor or to reserve space in the 3D Technology Pavilion, contact Mike Doolittle at mdoolittle@infocomm.org , or exhibitsales@infocomm.org, or at +1.703.273.7200. To discuss your idea for the 3D Technology Showcase , contact Mike Doolittle or Chris Chinnock at +1.203.831.8404 or at chris@insightmedia.info. To be considered to deliver a 3D Technology Seminar, contact Dian Mecca at 203.831.8464 or at dian@insightmedia.info.

InfoComm and Insight Media will also continue to team up on Projection Summit, which will be held June 7-8, 2010, at the Las Vegas Hilton. This event will bring together business leaders, marketing professionals and technology managers from the big screen display value chain.

About Insight Media
Insight Media is a market research, publishing and consulting firm with a strong focus on the emerging parts of the display industry. In 3D, the company offers technology/market reports, news and consulting services. It has organized the 3D Biz-Ex event in the past and now, 3D-Comm. Insight Media is the co-founder of the 3D @ Home Consortium, a 40-member International organization dedicated to speeding adoption of 3D to the home. Company analysts are frequent guest speakers at 3D events and meetings worldwide.

About InfoComm
InfoComm International® is the international trade association of the professional audiovisual and information communications industries. Established in 1939, InfoComm has 5,000 members, including manufacturers, systems integrators, dealers and distributors, independent consultants, programmers, rental and staging companies, end-users and multimedia professionals from more than 80 countries. InfoComm International is the leading resource for AV market research and news. Its training and education programs set a standard of excellence for AV professionals. InfoComm International is the founder of InfoComm, the largest annual conference and exhibition for AV buyers and sellers worldwide. InfoComm also produces trade shows in Europe, Asia and China. Additional information is available at www.infocomm.org .

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