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A virtual press conference from Sound & Video Contractor

Chief Helps Make AV the Center of Attention at The Vue

The Vue Game Room Screens

AV helps every space find its place at The Vue

MEMPHIS, TN—If there’s one especially defining aspect of The Vue, a newly-opened student center here on the east side of Tennessee’s celebrated river city, it’s that it refuses to be classified one way or another. It’s a concert venue. Viewed from another perspective, a study lounge, place to see movies…or conference room. Let’s not forget that you can get lost in the extensive game room either, drink your favorite hot beverage in the coffee shop, or simply pull up a big, comfortable upholstered chair and join a real, face-to-face conversation with others.

Yes, for those bent on forcing a single definition on The Vue, perhaps it’s best said that the 10,000 square-foot, multilevel facility takes aim at being a lot of things for college-age individuals of all description, and to that end succeeds remarkably. As the realization of a conceptual vision developed by Memphis’ Bellevue Baptist Church to serve its college ministry, The Vue began its current life as just another space in a shopping center. Making the transformation to its new, and elegantly revitalized configuration was a feat accomplished with the help of architects and a number of contractors including Memphis Audio, a local design/build AV systems integration firm.

The Vue Main Stage

“AV is used to build and enhance multipurpose functionality at The Vue,? explains Brian Smith, Memphis Audio’s systems designer on the project. “Sound and image come together here in a marriage of technology that fosters better communication on both an interpersonal level and beyond.?

As the centerpiece of the main level, a sweeping stage is outfitted to accommodate live musical performances. At the rear of the platform, a roll-down screen from Da-Lite with a viewing area measuring 78?x139? can be used in tandem with a Panasonic model PT-D5100U large venue projector to show movies. A second Panasonic projector—a model PT-FW100NTU—resides in The Vue’s lower level, where it projects images onto a smaller Da-Lite motorized screen in a conference room.

Large, flat panel displays abound at The Vue too. Hung on walls and rolling about as needed on mobile carts, a sum total of nine 42-inch Panasonic model TH-42PH11UK plasma screens call various locations home, and are outfitted with their own speaker kits. Of these nine displays, eight are wired to receive HD cable TV sends as well as digital signage messaging from a Chyron ChyTV system. The ninth is dedicated to digital signage usage only.

In keeping with a design philosophy structured to meet The Vue’s system needs both now and well into the future, Memphis Audio created a digital transport scheme that delivers HDMI signals to all of the resident flat screen displays and the projectors via shielded CAT 6 cabling.

“In terms of design goals, we wanted to turn as much of the client’s original vision into reality as we possibly could,? Smith says, looking back on the motivating forces that carried Memphis Audio to successfully completing the project in January of 2009. “That wasn’t always easy—or possible. Some of the biggest dilemmas we had to try to overcome were limitations on space.?

Thoughtfully creative and taking advantage of every square inch of real estate in the structure as humanly possible, Smith’s design opted to use projector and flat screen display mounts from Chief Manufacturing.

“The Chief Mounts gave us the flexibility to do things we couldn’t have done in the same space otherwise,? Smith concedes. “They are quick and easy to install, and blend extremely well into the natural aesthetic of the rooms. We love the quality, great service, and price that goes along with the products too—and besides, our installers won’t let me spec anything else anyway.?

Bringing a large degree of mobility and freedom to students at the Vue, a pair of Chief model PFCUB mobile carts manage the task of ferrying two Panasonic 42-inch plasmas to wherever students may need them on the main level. Lightweight and incorporating telescoping height adjustment, the carts are also outfitted with their own integrated cable management systems.

With the Chief catalog supplying RPM Series mounts for both the main and lower level Panasonic projectors, The Vue’s dedicated game room is probably the place where Chief mounts provided the most efficient use of space. For mounting the room’s 42-inch Panasonic plasma screens, model MWHUB flat panel swing arm wall mounts were chosen to secure the displays to custom expanded metal panels running from floor-to-ceiling.

“The game room also presented us with a real challenge created by a structural pole planted firmly in a place that had the potential to make the area around it pretty much unusable unless we started using our imaginations,? Smith relates. “After some careful thought, we used the pole to our advantage, hanging a pair of 37-inch ViewSonic monitors on either side with Chief’s PCMU flat panel ceiling mounts. PlayStation 3 and Wii consoles were installed directly below, and now we’ve utilized the entire space in a very efficient fashion.?

On the sonic side of the equation at The Vue, JBL loudspeaker systems supply concert-level sound reinforcement for the main level stage as well as distributed audio heard elsewhere in the building. A comprehensive template of control is supplied by AMX in the form of wireless remotes as well as MIO wall panels in the game room.

“Just like when considering many other facets of the AV system, simplicity was the name-of-the-game when it came to control,? Smith adds. “Simplicity that doesn’t make sacrifices in terms of versatility or performance. Students took to the AMX controls quickly and intuitively for daily operations. For special events such as concerts, The Vue uses volunteer student operators who take command of things from a main control area.?

Upon The Vue’s official debut, administrators from Bellevue Baptist Church were, according to Smith, “blown away? by its new AV systems. “They had never experienced an atmosphere like this on their main campus or anywhere else. The Vue has set a standard by which all other facilities are being measured. Plans are being discussed for building a coffee house for adults and new youth areas inspired directly by it, and who knows how far this facility’s influence will be felt? This may very well be a bellwether systems statement that will echo through corners of the church far and wide. It’s become a center of attention.?


The Vue-Main Stage

Staging live music or showing films on a large roll-down screen are but two forms of entertainment easily accommodated at The Vue. Flat panel displays fulfill a versatile role at the facility as well, two of which seen above are made portable using model PFCUB mobile carts from Chief Manufacturing.

The Vue—Game Room Screens

With PlayStation 3 and Wii consoles mounted directly below, a pair of 37-inch monitors are suspended above in The Vue’s game room using Chief’s PCMU flat panel ceiling mounts. The screens ring a structural pole in the room that challenged the design to deal creatively with what could have otherwise been dead space.

About Chief
Chief Manufacturing, is a division of Milestone AV Technologies, a Duchossois Group Company, and has more than 30 years of proven product and service excellence. Committed to responding to industry needs in the Pro AV, Residential and Office markets, Chief offers a complete line of mounts, lifts and accessories for flat panel displays and projectors.

Chief continues to design innovative mounting solutions and helpful tools like Chief’s exclusive MountBuilder that complement the technology they support. With multiple product awards and patented designs, Chief provides unique mount features, and is recognized for delivering not only quality products but knowledgeable, helpful customer service. You can also follow @chiefmfg on Twitter or become a fan of Chief on Facebook for the most up-to-date information.

U.S. and Europe sales offices support a global network spanning the Americas, Europe, the Pacific Rim and beyond. Chief distribution centers are located in Minnesota, Hong Kong, and the Netherlands. www.chiefmfg.com

Gregory A. DeTogne
Gregory A. DeTogne Public Relations

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