A virtual press conference from Sound & Video Contractor

UVLD Provides Lighting Design for the Guggenheim Museum’s 
First Annual Art Awards

Art Awards

Art Awards

Unlimited Visibility Lighting Design (UVLD) teamed with technical producers production glue to deliver an understated look for a one-of-a-kind event: the Guggenheim Museum’s First Annual Art Awards.

Devised by conceptual artist Rob Pruitt to be a performance-based artwork modeled after Hollywood awards ceremonies, the Art Awards honored artists and curators in nine categories and presented two lifetime achievement awards. The Delusional Downtown Divas satire group emcee’d and appeared in videos interspersed with presentations by celebrities who included Julianne Moore, Kylie Minogue and James Franco.

The gala evening’s event sponsor was the Calvin Klein, Inc; the awards acted as a fundraiser for the Solomon R. Guggenheim Foundation, White Columns and Studio in a School. production glue assisted in establishing the creative direction for executive producers Bronwyn Keenan of the Guggenheim, and Jason Lord, Calvin Klein, Inc.’s Director of Special Events. production glue also coordinated all the vendors.

“The client wanted the stage, tables, lights and sound to be organic to the space and match the design aesthetic of Frank Lloyd Wright’s iconic atrium and Calvin Klein’s signature clean, white look,” says UVLD design partner Gregory Cohen. “They didn’t want high contrasts.”

Since the guests were seated at the atrium’s ground level UVLD placed all of the lights as high as possible shooting down so they would not see a lot of hardware on the museum’s famous spiraling ramps. The event also eschewed color and moving lights favoring instead “an understated white look” from the moment the guests entered the space, Cohen explains.

“We’ve known production glue and principal Tom Bussey for years,” he notes, “and what’s great about them is that Tom is able to pass along creative direction in a way that conveys the client’s desires while understanding enough about the technical aspects of the production to make it all possible. That’s what they do best: take the vision of the client or creative director and deliver the experience they desire.”

“Jason Lord, of Calvin Klein, was the perfect client creatively,” Cohen added. “He was quite clear about the need for a white aesthetic, but he was also anxious to embrace color and animation during the recognition segment of the evening. This was, I’d suggest, the perfect balance between a no color look consistent with the space and the brand, as well as the hues and movements you expect in an awards show.”

John Petrafesa of Syntonic Design Group provided the sound design for the Art Awards with lighting gear supplied by Scharff Weisberg and video equipment by MB Video.

About UVLD

Unlimited Visibility Lighting Design (UVLD) creates lighting designs for corporate theater, live entertainment, themed environments, trade shows and special events. UVLD is a partnership of 10 designers working in all aspects of lighting design; their work has been seen on stages and screens nationwide and around the world. Clients include IBM, Mitsubishi, Honda, Kia, Mercedes, Volvo, Volkswagen, John Deere, Microsoft, Cartier, Victoria’s Secret, FedEx, Avon and Audi.

Digg Syndication Del.icio.us Syndication Google Syndication MyYahoo Syndication Reddit Syndication

Related Topics: News, Product Applications

Extron Tackles Lecture Capture with the Introduction of the SMP 351 and FlexOS
Starlight on Powering Back-to-Back Heavy Metal Festivals: “Rigging & Tuning Meyer Sound LEO is That Fast”
Meyer Sound JM-1P & 1100-LFC Drive High-Energy Worship at The Crossing Church in Las Vegas
Essence Electrostatic Speaker Systems Finds Subwoofer Harmony with SVS
Christie Donates Technology and Services to USC School of Cinematic Arts
Oregon Shakespeare Festival: “The Meyer Sound System has Completely Changed the Artist & Audience Experience”
Christie Poised For Continued Innovation with New Executive Appointments
Meyer Sound Launches User Training Videos for LYON Line Array System
Masque Sound Blows the Roof Off The Acorn Theatre for Explosive New Musical, Atomic
Entertainment and Film Industry Veteran Tony Miceli Joins Electrosonic

About

Stay up to date on the latest technology news. Select press representatives post company news several times a day. Check back often to get the latest news on product releases, mergers and acquisitions, and product applications. To be included in this virtual press conference, please contact The Wire.

Calendar

December 2009
M T W T F S S
« Nov   Jan »
 123456
78910111213
14151617181920
21222324252627
28293031  

Your Account

Subscribe

Subscribe to RSS Feed

Subscribe to MyYahoo News Feed

Subscribe to Bloglines

Google Syndication