A virtual press conference from Sound & Video Contractor

World first from projectiondesign®: F35 WQXGA (2,560 x 1,600) high performance DLP® projector

projectiondesign F35

projectiondesign F35

Fredrikstad, Norway, December 14, 2009 –projectiondesign announces its new F35 series DLP® projector, the world’s first featuring Texas Instruments® WQXGA DLP® chip, offering 2,560 x 1,600 pixel resolution.

WQXGA features 78% more pixels than WUXGA resolution (1,920 x 1,200), and offers more than five times the resolution of a standard XGA display. The result is incredibly high pixel-density displays, which require fewer projectors to produce ultra-realistic images, with a sharpness and clarity unmatched by other display solutions designed for the simulation, training, and visualization markets.

“Bringing this new, ultra-high resolution imaging to market will increase efficiencies, reduce installation complexities, and provide a better return on investment for users,? says Anders Løkke, International Marketing & Communications Manager, projectiondesign. “For the same number of channels you now get more pixels, and that is of great benefit in visualization and simulation, where the emphasis is on fine detail and the accurate rendering of images. We are grateful to our key technology provider, Texas Instruments, for providing the opportunity to present the first WQXGA projector.?

Commenting on the launch of the F35, Roger Carver, manager of DLP’s front projector business at Texas Instruments, says: “We are delighted that projectiondesign has deployed the WQXGA chip in a projector as innovative and as striking as the F35. This is not the first time that we have provided our technology to this innovative company to launch into the market. We see this introduction as a major step forward in technology and it is really satisfying to see this ultra-high resolution being exploited by projectiondesign in such an effective and imaginative way.?

The F35 will be available to the market during the second half of 2010, and projectiondesign is showing the F35 now to enable systems integration and end-user communities to see its potential and plan their future projects and investments accordingly.

The last word goes to Texas Instruments’ Carver who concludes: “This world premiere of the F35 is just the latest step in our excellent working relationship with projectiondesign. We see the company not just as a customer but as a truly innovative partner that contributes very significantly to the development of DLP products. And we believe that everyone who sees the F35 in action will see exactly what we mean – it really is a stunning technological achievement.?

– ENDS -

DLP is a registered trademark of Texas Instruments

About projectiondesign
projectiondesign is a Norwegian company that designs, manufactures and markets a range of high performance projectors for professional, business and consumer applications. Amongst its core markets are high-resolution scientific visualization and simulation, medical imaging, e-cinema and public displays. Numerous industry milestones that distinguish projectiondesign’s award winning, innovative technology include the introduction of the world’s first single-chip SXGA DLP projector in 2002, the first commercially available 1080p DLP projector in 2006, the first WUXGA resolution DLP projector and the first portable and high-resolution active 3D stereoscopic projector in 2008. In 2009, projectiondesign introduced its first 3-chip projector and made its first foray into LED illumination. 2010 signifies the company’s first MIPS image processing and blending product as well as the world premiere of the WQXGA resolution (2,560 x 1,600) projector. The entire professional product range is warranted for 24/7 usage. projectiondesign is based in Fredrikstad (Norway), and has offices in Gothenburg, Singapore, Dubai, Milan, Stuttgart, Bilbao, Bombay, Cape Town, London and has representation in New York.

For further information about this and other leading products please visit www.projectiondesign.com or contact:

For additional information:
North and South American Press and Manufacturer Inquiries

Gary Plavin • projectiondesign LLC
Tel. 800-298-4508 •
gary.plavin@projectiondesign.com, www.projectiondesign.com

Media Contact:
Tracey Mari
Tel: 201-375-4744, tracey.mari@projectiondesign.com

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