A virtual press conference from Sound & Video Contractor

DANCING DIABLO’S ANIMATION/LIVE ACTION TEAM BRINGS THE CURRENT COST OF THE GIFTS FOR THE TWELVE DAYS OF CHRISTMAS TO LIFE IN A CAPTIVATING WEB VIDEO FOR DEUTSCH INC. AND PNC WEALTH MANAGEMENT

Dancing Diablo designed the animation and set, as well as directing and  producing the live action for this seamlessly integrated video

NEW YORK: Christmas gets more expensive every year, so Deutsch Inc. called upon Dancing Diablo’s team to help communicate that reality through an innovative and light-hearted holiday-driven web video for PNC Wealth Management.

The company presented this year’s Christmas Price Index in an animation/live action video that relays the cost of the gifts listed in the holiday song, ‘The Twelve Days of Christmas’ in a whimsical and upbeat way. The three-and-a-half minute video, entitled “Winter Numberland,? was created for PNC’s dedicated website, www.pncchristmaspriceindex.com, and is currently enjoying a flood of hits.

The creatives at Deutsch came up with a charming concept, and then called upon the team at Dancing Diablo to bring it to life – from animation through postproduction. The DUMBO-based studio designed and created the animation elements. Their team also fabricated the sets, directed and produced the live-action segments, scouted locations, and edited and composited the job.

PNC’s animation/live action presentation of the 2009 Christmas Price Index offers a delightful mix of entertainment and reality, bedding hard facts in visually captivating imagery. Deutsch decided to integrate the look of the video into their interactive website.

The video begins with simulated red curtains that open to reveal the delightful three-act video on a proscenium stage, as PNC Wealth Management executive vice president, Jim Dunigan, introduces the piece and narrates the pricing as the song plays in the background.

Act 1 reveals a snowy landscape populated by costumed elementary school kids. A partridge unfurls a scroll showing his price decrease, a turtle dove takes wing and flies over the set, a French hen brandishes a baguette to draw her price tag in the air and a calling bird plays a stylized horn that spills out numbers instead of notes.
In a mountainous locale Act 2 finds a girl wearing a pricey golden ring around her waist, a goose hatching numbers and eggs in her nest, a swan swimming in choppy waters and a milkmaid dancing with a cow.

Act 3 concludes in a village where a lady dancing does a graceful pirouette, a lord with a too-big crown leaps so hard that he boing-boings off the set, a piper produces numbers along with sweet musical notes and a drummer boom-booms a finale.

“The client’s original concept called for the prices to be detailed within a school play with us ‘puppeting’ the children after they were shot,? recalls Dancing Diablo founder Beatriz Ramos who directed the live action. “But after some experimentation we realized that it would be more effective to shoot the kids as if they were acting in the play, and then create various animated elements to add a dimension of magic to the piece.?

The Jalopy Theater in Red Hook, Brooklyn provided the perfect location for Ramos who shot all the live action of the children in the roles of the gifts against green screen. Dancing Diablo taped the live-action using a RED camera.

“Finding both the right location and the perfect cast of kids was a challenge,? she reports. “And making 14 costumes for kids we hadn’t cast yet – and whose sizes we didn’t know – was also something of a design challenge.?

“We felt strongly that the web video needed to have a ‘homemade’ look to it, while maintaining a cohesive artistic style that made it interesting to view,? adds Ramos. “ So we created all of the props and set pieces used by the kids in a skewed or oversized scale in cardboard, and built miniaturized sets to composite the kids into later on in the postproduction process.?

The hyperactive numbers, which dynamically chart each gift’s price rise or decline, were created in CGI, and then given the look of cardboard so they would seamlessly blend with the rest of the piece.
The live action was then edited in Final Cut Pro, and animated elements were composited with After Effects to bring the Christmas Price Index’s magical tale to life.

Eve Kornblum, Deutsch’s EVP, co-director of broadcast production, notes, “When this project came across my desk, I knew Beatriz and her team at Dancing Diablo would make magic out of it. Everything they touch has an artistic and incredibly unique quality to it. Even with the production headaches of no time, the need for a live action shoot (with kids!!) and extensive animation, they took on this job and made it soar. They are problem solvers and artists of the highest order.?

Dancing Diablo is a full-service traditional animation, design and CGI studio headquartered in New York with a collaborative sister studio based in Caracas. Its world-class teams of artists share a commitment to maximizing the effectiveness of commercials with an innovative and evocative approach to translating their messages into compelling visual imagery. For additional information Dancing Diablo’s NY studio can be reached at 718.243.0103, or visit http://dancingdiablo.com. Beatriz Ramos can be contacted at bramos@dancingdiablo.com.

Regional Rep Contact Info: East Coast and Mid West Rep Laura Zinn (212 741.0909/lzinn@aol.com.) West Coast and Texas Reps, Finn & Saxon’s Rachel Finn and Mary Saxon (318 317 44 49/rachel.reps@verizon.net and 415 290 6500/saxonca@pacbell.net, respectively.)

PROJECT CREDITS:
Client/Product: PNC Wealth Management
Ad Agency: Deutsch/NY: EVP, Co-Director of Broadcast Production: Eve Kornblum, SVP, Group Creative Director; Jeremy Bernstein Art Director, ACD: Steve Emry, ACD, Copywriter: Cindy Kridle, Art Director: Zhanna Chausovskaya.

Production Co: Dancing Diablo/NY: Director/Live Action: Beatriz Ramos, Assistant Director: Ryan Dearth, DP: Piero Basso, Producer: Michael Eder. Art Director: Miguel Villalobos.

Artists/Fabricators: Dancing Diablo/NY: Nathalia Murray, Cara Alpert, Jason Villegas, Demetrius Felder.

Editorial/Postproduction Company: Dancing Diablo/Caracas: Director of Post Production, Jose Antonio Ojea, Producer: Marjoury Portal.

VFX/Animation Co.: Dancing Diablo/Caracas: Animators: Jorge Vigas, Oscar Rodriguez, Valentina Riascos

Music: Analogue Muse: Composers: Jeremy Turney and Alan Zan.

#

Digg Syndication Del.icio.us Syndication Google Syndication MyYahoo Syndication Reddit Syndication

Related Topics: News

Revolabs at InfoComm 2014:
Introducing the Extron Qualified Independent Programmer Group
Listen Technologies Releases ListenPoint 2.0 for Enriched Educational Environments
Heather Nova Takes HARMAN’s Soundcraft Si Expression 1 On European Tour
Masque Sound’s Custom Audio Package Shines with Shimmering Splendor for Broadway’s New Musical Comedy, Aladdin
Hannes Arch, Co-Developer of HARMAN’s AKG AV100 Aviation Headphones, Wins Red Bull Air Race World Series
AATNY Chooses Martin Audio For Skylark Lounge
DJ Young 1 and Stanton Had Everyone Hoppin’ At the 136th Annual White House Easter Egg Roll
Singer-Songwriter Frank Turner Shines on Tour With HARMAN’s Martin Professional
METRIC HALO ULN-8’s FRONT IMMERSIVE IDEAL – A RECORDING SESSION ON DISPLAY AT D.C. AREA MUSEUM

About

Stay up to date on the latest technology news. Select press representatives post company news several times a day. Check back often to get the latest news on product releases, mergers and acquisitions, and product applications. To be included in this virtual press conference, please contact The Wire.

Calendar

December 2009
M T W T F S S
« Nov   Jan »
 123456
78910111213
14151617181920
21222324252627
28293031  

Your Account

Subscribe

Subscribe to RSS Feed

Subscribe to MyYahoo News Feed

Subscribe to Bloglines

Google Syndication