CRASH+SUES HELPS TRAVELERS LEARN HOW TO â€œTAKE HOME A FREE NIGHTâ€? IN A PLAYFUL ANIMATED CAMPAIGN FOR CHOICE HOTELS FROM hfa
MINNEAPOLIS â€“CRASH+SUES helps travelers discover how to â€œTake Home a Free Nightâ€? at any member of the Choice Hotels chain in a playful animated spot from hfa (Hitchcock, Fleming & Associates) in Akron, Ohio.
CRASH+SUES Used a hybrid of 2D and 3D elements to create this campaign for Choice Hotel
As the vehicle moves across the screen, itâ€™s revealed to be towing a smiling crescent moon looped in a lasso. The moon brings its own cluster of twinkling stars along as it follows the SUV on its journey. The scene dissolves to animated typography, topped by the crescent moon elements, as the hotel logos are displayed. more
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