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Loudness Joins L-ACOUSTICS’ K1/KUDO Pilot Program

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Paralamas with special guest Carlinhos Brown performing on Loudness’ new L-ACOUSTICS K1 system at Reveillon 2010 in Rio de Janeiro

CAMPINAS, Sao Paulo, Brazil – January 2010 — L-ACOUSTICS’ K1/KUDO Pilot Program continues its judicious global expansion with the announcement that Loudness Sonorizacao of Brazil has now joined the roster of participating companies.

The live sound provider recently took delivery of 48 K1 and 36 KUDO elements, 24 K1-SB and 24 SB28 low frequency enclosures, and 60 LA8 amplified controllers housed in 20 LA-RAK units. Loudness also simultaneously added additional quantities of ARCS and both 12XT and 115XT HiQ coaxial enclosures to further supplement its initial L-ACOUSTICS investment made last year.

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Reveillon’s Main Stage equipped with 24 K1 and 12 K1-SB enclosures

Founded in 1976, Loudness has steadily evolved into one of South America’s premier production providers, and the K1/KUDO system was strategically chosen by the company as a vehicle for continued long-term growth.

“No one can argue that V-DOSC absolutely revolutionized the live sound industry with the line array concept in the ’90s,” says Marcio Pilot, co-owner of Loudness and director of the company’s sound reinforcement and live recording divisions. “Even today, nine times out of ten when I receive rider requests for arena and stadium shows, L-ACOUSTICS is still specified as the preferred system of choice.

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Loudness utilized K1 delay towers to cover more than two million people celebrating New Year’s Eve on Rio’s Copacabana Beach

“Naturally, when we were presented with the opportunity to take on the new K1, which represents the culmination of more than 15 years of acquired knowledge, experience and end-user input since V-DOSC first debuted, we knew that it would be a wise and safe investment — and it has certainly proven to be so. Our first event with the new K1/KUDO rig was a large outdoor show for DJ Tiesto and the system greatly impressed everyone with its amazing low end, overall sound quality and fantastic coverage.”

Pilot further noted that the K1′s captive rigging facilities and convenient LA-RAK units made the system a clear winner with Loudness’ engineers.

More information on Loudness can be found online at www.loudness.com.br.

L-ACOUSTICS is a leading innovator and manufacturer of high-performance loudspeakers, amplifiers and signal processing devices for touring and installed sound markets. Known around the globe for pioneering and championing the modern line array loudspeaker concept with V-DOSC, the company has received numerous accolades for its K1, KUDO, KIVA, ARCS, XT coaxial loudspeaker systems and SB line of subwoofer enclosures, all powered and processed with the LA4 and LA8 amplified controllers in fulfillment of a “total system approach.” L-ACOUSTICS products for the North American market are manufactured and distributed by L-ACOUSTICS US of Oxnard, California.

# # #

Contact:
L-ACOUSTICS US
2201 Celsius Avenue, Unit E, Oxnard, CA 93030
Tel: 805.604.0577 / Fax: 805.604.0858
Email: info@l-acoustics-us.com / Web: www.l-acoustics.com

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