Orlando, Florida — Alcorn McBride, Inc. has announced the hiring of Larry Howard to manage sales in the Eastern US.

Larry’s position replaces that previously held by Tom Gottshalk who has retired after ten years with Alcorn McBride, Inc. Larry will focus on the Eastern US Market, providing sales and customer support to a growing base of clients. In addition, Larry will manage international business in Asia, Australia, and the UK.

“Larry is well known in the industry and fits seamlessly into our organization,” said Jeremy Scheinberg, Chief Operating Officer of Alcorn McBride. “His extensive experience with audio, video, lighting, and show control combined with his skills in technical training will be an asset for our customers throughout the system design process.â€?

Before joining Alcorn McBride, Larry held senior level business development positions with audio systems manufacturers, including Clair Brothers, Community Loudspeakers, and Tannoy. His background also includes several years in Show Systems with Universal Studios and other major industry players.

“I have been interested in becoming part of the Alcorn McBride team for a while,” said Larry. “All of my industry contacts speak very highly of the company’s products and reputation. It’s exciting to be a part of this team.â€?

Larry has been a part of the industry for over 25 years. “He has a natural sales style which is personable and professional,� said Steve Alcorn, Chief Executive Officer. Our company strives to develop strong relationships with our customers and Larry’s personality and approach to business aligns with our core values.�

About Alcorn McBride:

Founded in 1986, Alcorn McBride is the leading manufacturer of show control, audio and video equipment for the themed entertainment industry, and a rapidly growing provider of audio and video systems for retail environments and transportation applications. Staffed by some of the industry’s best engineers and backed by outstanding customer support, the company has demonstrated great agility in bringing new designs to market. A hallmark of Alcorn McBride products is their durable, zero maintenance design. The company’s products provide consistent, reliable operation for audio and video playback applications worldwide. For more information, visit www.alcorn.com.

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