With industry (Tradeshow and Event Services) revenues down thirty (30%) to fifty (50%) percent, real unemployment closer to twenty (20%) percent (BLS rate (10%) PLUS short-term and long-term “discouraged workers�), and GDP down four (4%) percent, it’s extremely important to consider how one’s organization is going to adjust and overcome these issues.
Unfortunately, the talk of coming out of the recession is still just an emotional response. Capital investment and lending (aka GROWTH) have come to a near standstill. Instead companies (aka clients) are still contracting; shrinking sales, layoffs, budget cuts, etc. New product development (and “introduction�) has also slowed dramatically (lack of capital investment) or is being “stretched� over longer periods with fewer products coming to market. Sales and marketing budgets are also being trimmed. The emotional influence driving these actions/decisions is FEAR. more