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Shure Extends Rebate Program to Help With Wireless Transition

NILES, IL, JANUARY 15, 2010 – On the heels of the Federal Communications Commission’s (FCC) order that the operation of wireless microphones, in-ear monitors, and related equipment in the 700 MHz band will not be permitted after June 12, 2010, Shure Incorporated reiterated its commitment to assist wireless system users with the transition.

“We’re pleased that the FCC has issued a firm transition date for 700 MHz wireless equipment,? said Mark Brunner, Senior Director Global Brand Management. “In anticipation of the post-DTV transition UHF landscape, Shure has been moving its product lines away from the 700 MHz band for the better part of a decade, and in recent years we have increased our information outreach to the user community, including very attractive trade-in rebate programs. Complying with this firm date will still be challenging for some users, but we remain committed to making the transition as easy as possible for them under the circumstances. It’s time for one final push to prevent interference with the new users of the spectrum.?

To comply with FCC regulations, users of wireless systems operating in the 700 MHz band must retire those products before June 12, 2010. Continued operation may cause interference to Public Safety communications or other licensed services. Shure has not sold equipment operating in the 700 MHz band since 2007, although many of these units remain in service in theaters, schools, meeting facilities, and houses of worship. More information about the Shure components that operate in the 700 MHz band can be found at www.shure.com/700.

Wireless microphones, in-ear monitors, and other professional wireless devices will continue to be permitted in the remaining UHF TV band (470–698 MHz). Existing 700 MHz equipment should be replaced with systems operating in that range or in other parts of the spectrum. Additional details relating to the FCC’s order and its implications for wireless systems users can be found at www.fcc.gov.

In addition to offering technical guidance and assistance in determining appropriate replacement products, the company is extending its popular 700 MHz rebate until June 30, 2010 in order to help customers comply with the FCC Order. The rebate offers up to $1,000 per system for customers who purchase a new Shure wireless system and send in their old 700 MHz system, regardless of who manufactured it. Complete details are available at www.shure.com/rebate.

About Shure Incorporated

Founded in 1925, Shure Incorporated (www.shure.com) is widely acknowledged as the world’s leading manufacturer of microphones and audio electronics. Over the years, the Company has designed and produced many high-quality professional and consumer audio products that have become legendary for performance, reliability, and value. Shure’s diverse product line includes world-class wired microphones and wireless microphone systems for performers and presenters, award-winning earphones and headsets for MP3 players and smartphones, and top-rated phonograph cartridges for professional DJs. Today, Shure products are the first choice whenever audio performance is a top priority.

Shure Incorporated corporate headquarters is located in Niles, Illinois, in the United States. The Company has additional manufacturing facilities and regional sales offices in China, Germany, Hong Kong, Japan, Mexico, The United Kingdom, and the United States.

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Stay up to date on the latest technology news. Select press representatives post company news several times a day. Check back often to get the latest news on product releases, mergers and acquisitions, and product applications. To be included in this virtual press conference, please contact The Wire.

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