A virtual press conference from Sound & Video Contractor

UVLD Returns to Detroit for Hyundai Press Event at the 2010 North American International Auto Show

Hyundai

Hyundai

Despite the trials and tribulations of the past year, encouraging signs about the future of the automotive industry were to be found at the North American International Auto Show (NAIAS) in Detroit’s Cobo Center where Unlimited Visibility Lighting Design (UVLD) participated in a Hyundai Motor America press event, January 11-12.

UVLD lighting designer and programmer Gregory Cohen and master electrician David Rees teamed with Nathan Murphy and James Rossi of Martin Brinkerhoff Associates on the event that marked the US debut of the Hyundai Blue-Will concept car. The revolutionary four-seat sedan serves as a test bed of new ideas that range from roof-mounted solar cells to drive-by-wire steering, lithium polymer batteries, and touchscreen controls and foreshadows future-focused hybrid production vehicles from Hyundai.

“Displays were a bit more modest than in the past, and press events overall were much less extravagant than in the heyday of the auto show a few years ago,” notes Rees. “Nevertheless, the show was well attended and impressive. It was really encouraging to see how positive everyone felt about the future.”

In keeping with the somewhat understated nature of this year’s technical productions, the Hyundai event incorporated existing booth properties to the greatest extent possible. Display walls, turntables and videowalls were supplemented by elements provided by Martin Brinkerhoff Associates. UVLD specified a modest lighting system featuring a complement of VARI*LITES and strobes. Production Glue’s Tom Bussey and Jack Hilley led the technical production team.

“It was great to return to NAIAS,” Rees reports. “UVLD remains committed to value engineering all of our clients’ projects, both big and small.”

About UVLD

Unlimited Visibility Lighting Design (UVLD) creates lighting designs for corporate theater, live entertainment, themed environments, trade shows and special events. UVLD is a partnership of 10 designers working in all aspects of lighting design; their work has been seen on stages and screens nationwide and around the world. Clients include IBM, Mitsubishi, Honda, Kia, Mercedes, Volvo, Volkswagen, John Deere, Microsoft, Cartier, Victoria’s Secret, FedEx, Avon and Audi.

Digg Syndication Del.icio.us Syndication Google Syndication MyYahoo Syndication Reddit Syndication

Related Topics: News, Product Applications

Revolabs at InfoComm 2014:
Introducing the Extron Qualified Independent Programmer Group
Listen Technologies Releases ListenPoint 2.0 for Enriched Educational Environments
Heather Nova Takes HARMAN’s Soundcraft Si Expression 1 On European Tour
Masque Sound’s Custom Audio Package Shines with Shimmering Splendor for Broadway’s New Musical Comedy, Aladdin
Hannes Arch, Co-Developer of HARMAN’s AKG AV100 Aviation Headphones, Wins Red Bull Air Race World Series
AATNY Chooses Martin Audio For Skylark Lounge
DJ Young 1 and Stanton Had Everyone Hoppin’ At the 136th Annual White House Easter Egg Roll
Singer-Songwriter Frank Turner Shines on Tour With HARMAN’s Martin Professional
METRIC HALO ULN-8’s FRONT IMMERSIVE IDEAL – A RECORDING SESSION ON DISPLAY AT D.C. AREA MUSEUM

About

Stay up to date on the latest technology news. Select press representatives post company news several times a day. Check back often to get the latest news on product releases, mergers and acquisitions, and product applications. To be included in this virtual press conference, please contact The Wire.

Calendar

February 2010
M T W T F S S
« Jan   Mar »
1234567
891011121314
15161718192021
22232425262728

Your Account

Subscribe

Subscribe to RSS Feed

Subscribe to MyYahoo News Feed

Subscribe to Bloglines

Google Syndication